West Ham United Football Club to tailor the experience for their customers online with Fresh Relevance personalization platform

Fresh Relevance is proud to announce that West Ham United FC has selected its versatile personalization platform to power personalized experiences for their customers online.

West Ham United FC has selected Fresh Relevance to power personalization across their online marketing. The business will take advantage of the rich feature set within the Fresh Relevance platform, including website personalization.

“We’re delighted to welcome West Ham United FC to the Fresh Relevance family and are excited to help them provide a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

About West Ham United FC

West Ham United FC is an English professional football club that plays its home matches in Stratford, East London. The club competes in the Premier League, the top tier of English football.

About Fresh Relevance

Fresh Relevance, a Dotdigital company, is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.