Four Pillars of Customer Loyalty

Fresh Relevance Loyalty Forecast 

In this era of one-click immediacy paired with an abundance of choice, it's increasingly challenging to define what makes the shopper keep coming back for more. 

We commissioned YouGov to gain critical insights straight from consumers' mouths about what they want most from retailers in exchange for their loyalty. Our report breaks down the top four pillars along the shopping journey that create repeat customers:

  • Convenience
  • Experience 
  • Services
  • Marketing Communications