How to Capture email address in a Popover & upload to your ESP

The first step in your personalisation journey is to identify as many customers as possible.

By collecting user email address you are able to personalise email channel using on-site behavior whilst also growing your list.

These instructions detail 2 approaches depending on the modules you have with Fresh Relevance.

  1. Using a Fresh Relevance Form – If you have the Triggers module, this is an easy way to collect email addresses and grow your ESP lists, without needing to create and edit code
  2. Embedding your ESP Form – Alternatively, you can create a form in your ESP and add to your own template in Fresh Relevance.

Each have their own pros & caveats – see the About section for each approach below.


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