Klarna Integration

Boost the potential of your Fresh Relevance platform.

Support for Klarna Checkout

The leading European online checkout solution - Klarna was founded in Stockholm in 2005 with the idea of simplifying buying.

Klarna Checkout allows merchants to offer their customers a simple one click or touch checkout without filling out complicated forms, reducing the number who abandon.

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Today, Klarna Group has more than 1,200 employees and is active in 18 markets. They serve 35 million consumers and work with 50,000 merchants. They say, "Our goal is to become the world’s favorite way to buy."

“It is essential that every online retailer has a comprehensive cart and browse abandonment strategy in place in order to maximize sales,” comments CEO of Fresh Relevance, Mike Austin. “Fresh Relevance improves engagement and converts abandoned carts into increased revenue, whilst Klarna optimizes the checkout process. It is the ideal combination and therefore no surprise that retailers are wanting to use both systems together.”

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Fresh Relevance is the comprehensive personalization platform for digital marketers that drives revenue and loyalty by delivering a targeted cross-channel customer experience. Powered by real-time data and machine learning, Fresh Relevance seamlessly works with the existing martech stack, unifies siloed data and tracks all customer behavior. Providing unique, actionable insights into each shopper, the platform helps select the most relevant tactics from an unrivalled range of digital marketing tools to guide customers along their journey across channels and devices.


About Klarna Checkout

Klarna provides payment services for online storefronts. In 2014, Klarna joined forces with SOFORT and formed Klarna Group, which are currently the leading European payment provider.