Cart Abandonment for Custom Stores
Whatever your eCommerce or form entry system, Fresh Relevance can easily integrate with it. Over half of our clients have custom stores or form-based websites.
Fresh Relevance works well, whatever the store or data entry system, and outperforms built-in cart abandonment by up to 4x because we:
- Identify more shoppers, for example using sophisticated ESP integration.
- Collect more and better data, e.g. product browsing from before a shopper has been recognized.
- Add Browse Abandonment Recovery to bring back even more shoppers (for an extra 3% sales uplift).
- Form abandonment too (a lot of our of clients use this).
- Real-time Emails, not next day, because you lose 90% of shoppers if they have to wait.
- Personalized Emails, with cart contents, product recommendations and other smart blocks, for maximum effectiveness
- Personal recovery programs for each type of shopper and product, sending 1, 2, 3 or more recovery emails.
Recovery Emails (Cart, Form and Browse Abandonment)
- Send recovery emails to call back abandoning customers within minutes. Real-time emails are an essential marketing tool for shoppers who abandon their carts, with very good ROI.
- Recovery emails include the shopper's cart (product pictures, descriptions and prices and links back to your store), so lapsed shoppers can easily click, return and buy.
- Add Browse Abandonment Recovery to bring back even more shoppers (for an extra 3% sales uplift).
- Use Purchase Complete emails and Form abandonment too (a lot of our of clients use this).
- Personalize emails with real-time content such as product recommendations, hero images for Gmail grid view and smart blocks such as count-down timers (example).
- Use different recovery programs for different types of shopper (advice) and send a sequence of 1, 2, 3 or more recovery emails.
Established in 2013 and based in Southampton, UK. Fresh Relevance is the real-time engagement marketing company that drives sales for online retail and travel brands with real-time, hyper-personalised website and email content.
Established in 2013 and based in Southampton, UK, Fresh Relevance is the real-time engagement marketing hub that drives sales for online retail and travel brands with real-time, hyper-personalised website and email content. Fresh Relevance has more than 200 clients, including: Cottages4U, illy, Kuoni, Moss Bros, Thorntons, White Stuff and 7dayshop. And we're The Most Recommended Cart Abandonment Solution, by Members of OnlyInfluencers