W3C Digital Data Layer Integration

Boost the potential of your Fresh Relevance platform.

Cart Abandonment for W3C Digital Data Layer

Fresh Relevance supports, and participated in the creation of, the W3C Digital Data Layer. This is a standard way of exposing eCommerce data such as cart contents to third-party providers and partners on your site, which will make installing plug-ins and tools much simpler.

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Fresh Relevance is the marketing hub for online retailers.

Fresh Relevance integrates seamlessly with your W3C DDL-enabled store and personalizes your web pages:

  • Support for standard sites within a few days (we do all the work), and complicated sites by agreement.
  • Personalize your web pages with product suggestions and dynamic content: selected by user, behavior, product, time etc.
  • Sophisticated reports including site performance and what shoppers are doing right now.
  • If you have a Magento eCommerce store, simply install this extension to get it up and running.

Recovery Emails (Cart and Browse Abandonment)

  • Send recovery emails to call back abandoning customers within minutes. Real-time emails are an essential marketing tool for shoppers who abandon their carts, with very good ROI.
  • Recovery emails include the shopper's cart (product pictures, descriptions and prices and links back to your store), so lapsed shoppers can easily click, return and buy.

No plugins to install. Add one line of script and a "purchase complete" image and you're away!

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Fresh Relevance is the comprehensive personalization platform for digital marketers that drives revenue and loyalty by delivering a targeted cross-channel customer experience. Powered by real-time data and machine learning, Fresh Relevance seamlessly works with the existing martech stack, unifies siloed data and tracks all customer behavior. Providing unique, actionable insights into each shopper, the platform helps select the most relevant tactics from an unrivalled range of digital marketing tools to guide customers along their journey across channels and devices.


About W3C Digital Data Layer

The W3C Digital Data Standard brings all web technologies onto one single data model and allows technologies to plug-and-play, without the need for vast amounts of custom coding each time.