Privacy Policy

Fresh Relevance is committed to safeguarding your privacy

We are fans of the General Data Protection Regulation (GDPR) – the new EU law that protects your privacy and that goes live on 25 May 2018 (more about the GDPR).

This privacy policy is very short because the GDPR requires that "any information addressed to the public or to the data subject be concise, easily accessible and easy to understand, and that clear and plain language” be used (text of the GDPR). So that’s what we’ve tried to do.

What Personal Data Gets Stored?

  • This website uses cookies to identify you and keep track of your browsing sessions. (Fresh Relevance Cookie Policy and Cookie Details)
  • We keep a record of web pages seen, emails and other contacts.
  • We make a note when you contact us, e.g. by using a form or email.
  • We may collect public, work-related information, such as your job title and employer.

What Is This Data Used For?

  • To run this website – for example to track sessions and count how many people visit.
  • For customer support.
  • For sales and marketing - especially targeting and personalization.
  • We and the GDPR only want you to see marketing that is relevant and valuable to you. So we only market to people who:
    - are looking or have recently looked at our website or social marketing etc., or
    - have previously signed up to receive news and offers, or
    - have a role where they & their employer could greatly benefit from Fresh Relevance.

For GDPR Geeks – the legal basis is Consent and Legitimate Interests (more).

Does Anyone Else Get My Data?

We are the Data Controller. We do not sell your data, nor let others copy it for their own purposes. Your personal data is always under our control.

We also organise events such as "Fresh Ideas Live". Some of these events may have sponsors who help us pay for them, and if you signup for the event then your details may be shared with the sponsors. We'll tell you about this on the signup form for the event.

We use the following marketing tools, linked to this site...

  • Amazon Web Services leases us cloud servers in Ireland (in the EU).
  • Google Analytics to count page visits.
  • HubSpot for B2B marketing, scheduling emails, and the Chat Popup.

And the following marketing tools, not linked to it...

  • Freshdesk and for customer support and and services.
  • Jiminny for sales phone calls and training sales reps.
  • SendGrid, YesMail, Gmail, ZoomInfo and other email systems.
  • RightSignature for online document signing.
  • Neverbounce for validating email addresses.
  • Databox for reporting on marketing

GDPR Individual Rights

The GDPR gives you new rights over your personal data, including the right to complain or object  (more about Individual Rights).

To request any right, email your request to the GDPR address here (contact us).

We will tell you how to prove your identity if you need to do that. Then we will carry out your instructions and get back to you.