Privacy Policy

Fresh Relevance is committed to safeguarding your privacy 

We are fans of the General Data Protection Regulation (GDPR) and similar laws around the world.

This privacy policy is is for the Fresh Relevance websites and our sales and marketing activities, not for the Fresh Relevance SaaS system

It is quite short because the GDPR requires that "any information addressed to the public or to the data subject be concise, easily accessible and easy to understand, and [use] clear and plain language” (text of the GDPR). So we’ve avoided legalese and kept it simple.

What Personal Data Gets Stored?

  • This website uses cookies to identify you and keep track of your browsing sessions. (cookies policy).
  • We keep a record of web pages seen, emails and other contacts.
  • We make a note when you contact us, e.g. by using a form or email.
  • We may collect public, work-related information, such as your job title and employer. 
  • Our sales and marketing teams also use the marketing tools listed below.

What Is This Data Used For?

  • To run this website – for example to track sessions and count how many people visit.
  • For customer support and services.
  • For sales and marketing. 
  • We and the GDPR only want you to see marketing that is relevant and valuable to you. So we only market to people who:
      - are currently looking at our website or marketing, or
      - have previously signed up to receive news and offers, or
      - have a role where they & their employer could greatly benefit from Fresh Relevance.
  •  The Fresh Relevance Admin site monitors logged-in users to detect usage patterns and security threats.

For GDPR Geeks – the legal basis is Consent and Legitimate Interests (more). 

Does Anyone Else Get My Data?

We are the Data Controller for this Fresh Relevance marketing website and our associated sales and marketing activities. We do not sell your data, nor let others copy it for their own purposes. Your personal data is under our control. 

We use the following marketing tools:

  • Amazon AWS cloud servers in London to host this website. (The Fresh Relevance SaaS system is hosted by AWS in Ireland, in the EU, which is its only sub-processor.)
  • Analytics to count page visits etc., including google analytics.
  • Google Ads for marketing
  • Madkudu for marketing
  • Linkedin and Facebook Ads for marketing
  • Hopin for hosting and running webinars and online events.
  • HubSpot for B2B marketing, scheduling emails, and the chat popup.
  • Email Service Providers to send emails.
  • for customer support. 
  • to schedule customer services work.
  • to monitor phone calls to check that our staff are achieving high standards
  • Online document signing tools.
  • Neverbounce for data cleansing.
  • Zoominfo for data cleansing and appending.
  • Livestorm for hosting and running webinars and online events.
  • Delighted for surveys on Fresh Relevance products and services
  • HotJar to record anonymous website activity, to reveal what’s working and what’s not.
  • SalesLoft to analyze the customer journey of prospects who are sent marketing emails and click through to this website.

 We use the following tools to check logged-on users:

  • Hotjar for real-time traffic analysis
  • Report URI for real-time security reporting

GDPR Individual Rights

The GDPR gives you rights over your personal data, including the right to complain or object  (more about Individual Rights).

To request any GDPR right, your quickest way is to email us at Or if you prefer, contact our representative in the EU who will relay your request to us - see details here.

We will tell you how to prove your identity if you need to do that. Then if possible we will carry out your instructions and get back to you.