Unwins & Marshalls boosts conversion rates with Fresh Relevance

Discover how Unwins and Marshalls increases conversion rates and recovers lost cart abandonment revenue.

cshero-image
background

Unwins & Marshalls are two of the most trusted brands for gardeners. The brands turned to Fresh Relevance to personalize the website experience.

results

17.5% sales conversion rate with web personalization for Marshalls

& other incredible results…

solutions

Product recommendations and dynamic content

introduction

Background

Unwins and Marshalls are two of the most recognized and trusted brands for amateur gardeners in the UK. Each has a thriving website, that not only sell seeds, garden accessories, shrubs, and fruit and vegetable plants and, but also provides education and expertise to help growers get the most from their gardens.

results

Explore uplifts

17.5%

sales conversion rate with web personalization for Marshalls

15%

web conversion rate for Unwins

£31.5k

in assisted conversions

solutions

Website personalization

In late December 2016, both brands went live with website personalization from Fresh Relevance and already impressive sales figures are being reported. Digital Marketing Manager, Paul Nicolson, explains: “We have achieved £31.5k in assisted conversions, across both sites, in the three months since we have been working with Fresh Relevance. Unwins is currently converting at an impressive 15% and Marshalls at 17.5%.”

These additional revenues are a result of creating personalized web navigation menus. Fresh Relevance automatically pulls relevant product information (a product image and description) from the website and presents it to the visitor in its ‘At a Glance’ recommendations column. These products are based on what the customer has previously browsed and purchased, as well as crowd-sourced information.

solutions

Email personalization

As well as the website operations, Fresh Relevance is also assisting Unwins and Marshalls to add dynamic content to customer emails. These campaigns run throughout the year, promoting seasonal products along with advice about the right time to buy, plant and grow certain plants. Nicolson adds: “At the foot of each email we now present the customer with several personalized product recommendations, and this alone has generated an additional uplift of £7k for our Marshalls brand.”

profile-image

“We have achieved £31.5k in assisted conversions, across both sites, in the three months since we have been working with Fresh Relevance. Unwins is currently converting at an impressive 15% and Marshalls at 17.5%.”

Paul Nicolson, Digital Marketing Manager, Marshalls

product-image

next

Future plans

The success of the project has led Unwin and Marshalls to look at how Fresh Relevance can get further entrenched within its eCommerce operations, with the next step being enhancing its current cart and browse abandonment triggers.

Wish this was your success story?

Find out how your business can drive results with Fresh Relevance personalization platform.
Talk to sales to learn more.