WoolOvers doubles cart recovery email revenue in its first month with Fresh Relevance

Find out how WoolOvers recovers lost cart revenue and increases online sales.

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WoolOvers is a natural knitwear retailer. Fresh Relevance helped reinvigorate their cart and browse abandonment program in early 2017.

solutions

Cart and browse abandonment emails, product recommendations, dynamic countdown timers

results

118% increase in YoY cart recovery email revenue

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Background

In the world of online retail, being agile and open to change can have a hugely positive impact on the bottom-line. WoolOvers is an exemplary story of how it is possible to transform the fortunes of a cart and browse abandonment program, turning potentially lost sales into loyal and profitable customers. Established in 1989 and based in West Sussex, UK, the retailer sells its natural knitwear to more than 1 million customers around the world.

solutions

Cart & browse abandonment

Fresh Relevance was the first choice when WoolOvers took the decision to reinvigorate its cart and browse abandonment program in early 2017.

The Head of Trading at WoolOvers, Nash Vadher, explains: “The abandonment system we had built in-house with our email service provider was not delivering the returns we knew were possible. I had experienced what the Fresh Relevance platform is capable of and as such it was the natural choice for us to roll-out.”

“We improved cart recovery email revenue in our first month with Fresh Relevance and they have increasedby118%YoY. The speed at which we have recorded such a strong return-on-investment has far exceeded our expectations”

Nash Vadher, Head of Trading, Woolovers

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“We improved cart recovery email revenue in our first month with Fresh Relevance and they have increasedby118%YoY. The speed at which we have recorded such a strong return-on-investment has far exceeded our expectations”

Nash Vadher, Head of Trading, Woolovers

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solutions

Product recommendations

Such was the speed of the set-up process that WoolOvers was sending out automatic cart and browse abandonment emails to customers in less than weeks. The timely emails also use the Fresh Relevance Product Recommendation SmartBlock to include details of the products browsed, or placed in the shopping cart, along with suggestions including ‘You may also like’ and ‘New arrivals’.

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solutions

Countdown timers

The success of its new cart and browse abandonment initiative has seen WoolOvers roll out the program internationally, with Fresh Relevance now being relied upon for its online Cart Recovery operations in the UK, USA, Australia, France and most recently Germany. In addition, the company is also taking advantage of Fresh Relevance’s rich array of features, such as its Countdown Timers, to create a sense of urgency and boost online sales.

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