Digital holidaymaker trend report - Luxury edition

Luxury travel is evolving. When it comes to booking a holiday, luxurious spas and Michelin starred food aren’t enough to win travellers’ loyalty.

 

So how can travel marketers make sure they understand the needs of high-income holidaymakers?

 

To get answers, we polled over 2000 consumers to understand:

The research and booking channels they’re using

Emerging technologies they’re interested in

The potential of social commerce

Biggest frustrations in the booking process

Marketing tactics that will keep them coming back

 

Read this report to identify opportunities to engage with affluent vacationers, and push ahead of the competition as luxury travel spend increases.