Luxury travel is evolving. When it comes to booking a holiday, luxurious spas and Michelin starred food aren’t enough to win travellers’ loyalty.
So how can travel marketers make sure they understand the needs of high-income holidaymakers?
To get answers, we polled over 2000 consumers to understand:
The research and booking channels they’re using
Emerging technologies they’re interested in
The potential of social commerce
Biggest frustrations in the booking process
Marketing tactics that will keep them coming back
Read this report to identify opportunities to engage with affluent vacationers, and push ahead of the competition as luxury travel spend increases.