Digital holidaymaker trend report - Young edition

Digital holidaymaker trend report - Young edition

Generation Z and Millennials travel very differently compared to their parents’ generation. 

So how can travel marketers make sure that these digitally-savvy consumers aren’t left behind by a frustrating booking experience that doesn’t cater to their expectations? 

To get answers, we polled over 2000 consumers to understand:

  • Preferred channels and emerging technologies in the research and booking process
  • The potential of social commerce
  • Most common frustrations in the booking process
  • Marketing tactics that build loyalty

Read this report to identify opportunities to engage with Gen Z and Millennial vacationers, and turn these browsers into bookers.