Ever wondered whether including an incentive will make your cart abandonment emails convert better?
Discounts are a straightforward way to increase sales, but involve taking money directly out of your business. So a blanket approach isn’t always the best route.
Find out how and when incentives can help you win customers over, and when to avoid splashing out for little return.
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Can incentives help win back customers?
In the world of shopping cart recovery, the question “to incentivize or to not incentivize?” proves particularly interesting.
There is no doubt that incentives offer a path to a potentially rich source of revenue for your business-abandoned shoppers.
On the other hand, it seems like incentives are a straightforward way to increase your sales, but on the other, it involves taking money directly out of your business, so should be used with care.
We’ll look at both sides of the debate, and outline when incentives can help you to win customers, and when to avoid splashing out for little return!