Generation Z and Millennials travel very differently compared to their parents’ generation.
So how can travel marketers make sure that these digitally-savvy consumers aren’t left behind by a frustrating booking experience that doesn’t cater to their expectations?
To get answers, we polled over 2000 consumers to understand:
- Preferred channels and emerging technologies in the research and booking process
- The potential of social commerce
- Most common frustrations in the booking process
- Marketing tactics that build loyalty
Read this report to identify opportunities to engage with Gen Z and Millennial vacationers, and turn these browsers into bookers.