Personalization buyer’s guide: All-in-one vs best-of-breed
Ready to get serious with eCommerce personalization but struggling to choose the right personalization solution to help you meet your business goals?
It's an important decision since you want to make sure you're allocating budget to a solution that will boost your conversions and improve the customer experience.
One option is to invest in a dedicated, best-of-breed personalization platform.
Another option is to rely on an all-in-one marketing suite.
In this guide, you'll discover 4 key considerations when choosing the right solution for your personalization needs and will be equipped with the knowledge to assess whether you could be better served by a best-of-breed or all-in-one approach.