Personalization buyer’s guide: All-in-one vs best-of-breed

Ready to get serious with eCommerce personalization but struggling to choose the right personalization solution to help you meet your business goals?

It's an important decision since you want to make sure you're allocating budget to a solution that will boost your conversions and improve the customer experience. 

One option is to invest in a dedicated, best-of-breed personalization platform.

Another option is to rely on an all-in-one marketing suite.

In this guide, you'll discover 4 key considerations when choosing the right solution for your personalization needs and will be equipped with the knowledge to assess whether you could be better served by a best-of-breed or all-in-one approach.

See what's inside:

Looking to get serious with eCommerce personalization?

You’re in good company. 51% of marketers say personalization is their top priority, which is no wonder since personalization is proven to boost revenue. In fact, the average Fresh Relevance client making full use of the platform sees a 25% increase in sales.

But there are different paths to take towards implementing personalization into your tech stack or bringing your existing initiatives to the next level.

One option is to invest in a dedicated, best-of-breed personalization platform. This requires integration with existing technology, such as your ESP, eCommerce system and customer data platform (CDP).

Another option is to rely on an all-in-one marketing suite. These platforms aim to wrap your ESP, personalization engine and CDP into one software.

There are several aspects to consider when choosing the right solution for your personalization needs. In this guide, we’ll look at four key considerations and provide you with the knowledge to assess whether you could be better served by a best-of-breed or all-in-one approach.