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How to get started with testing and optimization

Your guide to optimizing data capture, triggered emails and product recommendations


Effective marketing isn't a case of set and forget.

It requires ongoing testing and optimization to make sure you're delivering content that resonates with your audience, converts shoppers into customers and continues to do so amidst fluctuating digital trends and consumer tastes.

But when it comes to optimizing your website and email marketing, there are so many different elements to optimize that it can leave you feeling overwhelmed.

That's why we've created this guide.

Download your copy to learn how to optimize your website and email marketing across three key areas:

  • Data capture
  • Triggered emails
  • Product recommendations

We'll cover different levels of optimization - from basic optimizations to get you started to more advanced optimizations once you've mastered the essentials. You'll also find some inspiring real-life examples along the way.

Download the eBook to get started.

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