The new normal festive shopping report

Find out what consumers are looking for in their seasonal shopping experience

As we approach the peak shopping period, understanding what the new normal looks like for Black Friday and Christmas shoppers is crucial to success during these all-important months on the retail calendar.

To resonate with consumers and convert more customers in the midst of economic uncertainty and health and safety concerns, eCommerce leaders need to understand:

  • Where consumers plan to shop

  • When consumers plan to shop

  • How much consumers plan to spend

  • Factors that will drive purchase decisions

  • Factors that will create a great (or terrible) customer experience

To get answers, we worked with Censuswide and polled 2,000 nationally representative consumers in the UK.