The new normal festive shopping report
Find out what consumers are looking for in their seasonal shopping experience
As we approach the peak shopping period, understanding what the new normal looks like for Black Friday and Christmas shoppers is crucial to success during these all-important months on the retail calendar.
To resonate with consumers and convert more customers in the midst of economic uncertainty and health and safety concerns, eCommerce leaders need to understand:
Where consumers plan to shop
When consumers plan to shop
How much consumers plan to spend
Factors that will drive purchase decisions
Factors that will create a great (or terrible) customer experience
To get answers, we worked with Censuswide and polled 2,000 nationally representative consumers in the UK.