Whether you want to launch your very first personalization campaign or expand on what you are already doing: To truly resonate with customers, you must understand their diverse preferences, attitudes, shopping occasions and needs. Using these insights, you can craft a seamless experience for each individual across channels.

This ebook, created in association with Econsultancy, provides a step-by-step guide to help you start and enhance your personalization journey, including:

  • The types of data you need and how to collect it.
  • Ideas for building targeted campaigns that will resonate with customers.
  • The importance of real-time relevance in driving personalization.

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