Fight key causes of eCommerce friction

The competitive eCommerce landscape, tough economic climate and rising consumer expectations mean your shoppers have little tolerance for friction when online shopping.

What is eCommerce friction?

eCommerce friction occurs when something disrupts or slows down the shopper’s flow and dissuades them from completing their purchase.

eCommerce friction is frustrating for shoppers and damaging to brand perception, and can lead to lower conversion rates and reduced customer loyalty.

What you’ll learn in this eBook:

Discover ways to fight key causes of eCommerce friction and tactics to create a friction-free eCommerce customer journey from us and the experts at Antavo, Mapp, Vaimo and YOTTAA.

Topics include:

  • Site speed
  • Site search
  • Personalization
  • Triggered emails
  • Checkout experience
  • Loyalty programs


Preview of eBook cover

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