Real-Time Marketing Report for Q3: 2018

This quarterly report covers Email and Web Personalization plus Cart and Browse Recovery results for Q3 2018: Jul-Sep.

In Q3 2018, our average client doing personalization made $30K extra sales for each $1M of turnover. They are mostly doing very simple personalization, so there is a lot more potential.

And our average client doing Cart and Browse abandonment made $105K extra sales for each $1M of turnover (27.79% more than cart abandonment emails alone).

Average identification rates for cart abandonment are 41.9%, and 12.3% for browse abandonment.

This infographic shows Cart Abandonment levels and the results from sending Cart and Browse Abandonment Emails.

Version in GBP (£)



This Quarter Figures


Sales Uplift from Lightweight Personalization


Extra sales attributed to Fresh Relevance compared to normal sales

Sales Uplift from Recovery Emails

10.47% (7.56% from Cart Recovery plus 2.91% if Browse Recovery is done too.)

Extra sales attributed to Fresh Relevance compared to normal sales

Proportion of Carts Abandoned

56.82% by number

Number of abandoned carts/total number of carts

Proportion of revenue from Browse Recovery


Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both)

Average (median) return from a single Cart Recovery Email

$10.25 (£8.04)

Cart Recovery emails

Average (median) return from a single Browse Recovery Email

$1.75 (£1.37)

Browse Recovery emails (more of these are sent than Cart Recovery Emails)

Average identification rate for Cart Abandonment



Average identification rate for Browse Abandonment



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10/31/2018 Industry Report