This quarterly report covers Email and Web Personalization plus Cart and Browse Recovery results for Q3 2018: Jul-Sep.
In Q3 2018, our average client doing personalization made $30K extra sales for each $1M of turnover. They are mostly doing very simple personalization, so there is a lot more potential.
And our average client doing Cart and Browse abandonment made $105K extra sales for each $1M of turnover (27.79% more than cart abandonment emails alone).
Average identification rates for cart abandonment are 41.9%, and 12.3% for browse abandonment.
This infographic shows Cart Abandonment levels and the results from sending Cart and Browse Abandonment Emails.
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Statistic |
This Quarter Figures |
Notes |
|---|---|---|
|
Sales Uplift from Lightweight Personalization |
3.00% |
Extra sales attributed to Fresh Relevance compared to normal sales |
|
Sales Uplift from Recovery Emails |
10.47% (7.56% from Cart Recovery plus 2.91% if Browse Recovery is done too.) |
Extra sales attributed to Fresh Relevance compared to normal sales |
|
Proportion of Carts Abandoned |
56.82% by number |
Number of abandoned carts/total number of carts |
|
Proportion of revenue from Browse Recovery |
27.79% |
Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both) |
|
Average (median) return from a single Cart Recovery Email |
$10.25 (£8.04) |
Cart Recovery emails |
|
Average (median) return from a single Browse Recovery Email |
$1.75 (£1.37) |
Browse Recovery emails (more of these are sent than Cart Recovery Emails) |
|
Average identification rate for Cart Abandonment |
41.98% |
|
|
Average identification rate for Browse Abandonment |
12.30% |
|
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