Real-Time Marketing Report for Q4 2018

This quarterly report covers Email and Web Personalization plus Cart and Browse Recovery results for Q4 2018: Oct-Dec.

In Q4 2018, our average client doing personalization made $80K extra sales for each $1M of turnover. They are mostly doing very simple personalization, so there is a lot more potential.

And our average client doing Cart and Browse abandonment made $102K extra sales for each $1M of turnover (28% more than cart abandonment emails alone).

Average identification rates for cart abandonment are 39.9%, and 11.4% for browse abandonment.

This infographic shows Cart Abandonment levels and the results from sending Cart and Browse Abandonment Emails.

Version in GBP (£)

 

Statistic

This Quarter Figures

Notes

Sales Uplift from Lightweight Personalization

8.00%

Extra sales attributed to Fresh Relevance compared to normal sales

Sales Uplift from Recovery Emails

10.2% (7.44% from Cart Recovery plus 2.83% if Browse Recovery is done too.)

Extra sales attributed to Fresh Relevance compared to normal sales

Proportion of Carts Abandoned

45.88% by number

Number of abandoned carts/total number of carts

Proportion of revenue from Browse Recovery

38.04%

Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both)

Average (median) return from a single Cart Recovery Email

$9.73 (£7.36)

Cart Recovery emails

Average (median) return from a single Browse Recovery Email

$2.00 (£1.51)

Browse Recovery emails (more of these are sent than Cart Recovery Emails)

Average identification rate for Cart Abandonment

39.90%

 

Average identification rate for Browse Abandonment

11.43%

 

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03/22/2019 Industry Report