Black Friday 2021: Traffic and revenue


Black Friday has been an established online and high street shopping event for many years now, but with online shopping behavior evolving so substantially over the past two years, the effect on peak season is becoming more apparent.

We analyzed data from Fresh Relevance clients to uncover what happened on and around Black Friday 2021.

Watch the video to discover web traffic and online revenue stats from our clients across Black Friday and Cyber Monday.