Brand switching & customer loyalty


Customer loyalty is changing. With more shoppers buying online as a result of the pandemic and the ability to visit a new store at the touch of a button, many consumers are more willing to switch brands and abandon old favorites.

We polled 2000 consumers across the UK to find out exactly how willing shoppers are to switch brands, how the Covid-19 pandemic has affected their brand loyalty, what would make them switch brands and whether they switched brands more often during Black Friday and Christmas 2021.

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