We’re excited to launch our new EasyEditor integration using the new app blocks for Dotdigital. The new integration gives our joint clients the ability to drag Fresh Relevance SmartBlocks straight into Dotdigital emails and landing pages, removing the need to copy and paste HTML between the platforms.
Why have we made this change?
Our key priority is to save marketers time and provide tools for highly effective marketing with minimum effort.
With customer expectations continuing to rise, hyper-personalized content is the key to ensuring engagement stays high. Consumers are getting pickier about where they purchase. With economic uncertainty on people’s brains, they won’t be as free with their money. If a consumer is going to splurge, they want to know they’ll be getting their money’s worth.
Reviewing and optimizing existing marketing tech stack spend is high on every marketers to-do list this year. Existing technology needs to work better together and this release is designed to help you make the most of your martech stack by empowering you to deliver conversion-boosting hyper-personalized experiences with ease.
“We’re excited to be working with our platinum partner Dotdigital on this project. Giving our joint clients the ability to use Fresh Relevance dynamic, targeted content directly in the Dotdigital editor will improve ease of use and foster a more seamless integration. Together with Dotdigital, we’re committed to taking our partnership to new heights, and this is an important step in that direction.” Mike Austin, CEO & Co-Founder, Fresh Relevance
“We’re delighted to be deepening our integration with Fresh Relevance. Hyper-personalization is a key marketing tactic for Dotdigital users. And now our joint clients will be able to seamlessly drag & drop Fresh Relevance dynamic content blocks into their emails and landing pages to keep customer engagement and conversions high. We can’t wait to see Fresh Relevance’s app block in action.” Julia Neuhold, Head of Product Marketing, Dotdigital
Use cases
Joint clients can use the EasyEditor integration to drag and drop any real-time personalized content from Fresh Relevance’s wide range of features into their Dotdigital emails and landing pages, including:
- Product recommendations tailored to each individual based on their past browse and purchase data
- Dynamic countdown timers to drive urgency for events or sale deadlines
- Location-based dynamic content, such as weather-based product recommendations
- Dynamic banners based on each shopper’s preferred product categories or brands, or based on contextual data for brand new shoppers, such as location or time of day
Exploring the Broader Impact of Seamless Martech Integrations
One of the biggest advantages of seamless integrations like the one between Fresh Relevance and Dotdigital is the improved user experience across all touchpoints. Marketers can now deliver real-time, highly personalized content with greater speed and accuracy, creating a more intuitive and responsive brand experience. By streamlining the design process through EasyEditor, teams can focus more on strategic content creation and less on technical execution.
The Strategic Value of Email Personalization in 2025
As inbox competition intensifies, Email personalization remains one of the most effective tools to capture attention and drive conversions. Integrations that enable smart content blocks to be deployed directly into email campaigns help marketers respond instantly to user behaviors and preferences. This not only boosts engagement rates but also strengthens customer relationships over time, making your brand stand out in a crowded digital space.
Final thoughts
If you’re an existing joint customer and you’d like to learn more about using our new EasyEditor integration, simply reach out to your account manager for more information. If you’re not already using Fresh Relevance and Dotdigital, book a demo to find out how your business could benefit from our upgraded integration.
