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New ESP Integration: Klaviyo customers now benefit from an out-of-the-box integration with Fresh Relevance

Lucy Russell

By Lucy Russell, Head of Product Management

4th May 2020

The Fresh Relevance personalization platform supercharges the customer journeys available in Klaviyo. Joint customers of Klaviyo and Fresh Relevance can collect and aggregate real-time behavioral, transactional and contextual data across channels via Fresh Relevance and deliver a personalized email experience to their customers via Klaviyo. The same personalization content can be delivered by Fresh Relevance to your emails, website and mobile channels.

Contextual content delivers real-time relevance to your emails. Use countdown timers within the emails to create a sense of urgency. Add AI-driven recommendations, integrating with your ratings and review platform. Use the power of social proof to boost response. Pull content automatically from your website, Pinterest, Instagram, Twitter to enhance and update your email creative.

Send triggered emails, targeting customers at the different stages of the buying journey or customer lifecycle. Each email program can be customized to target customers differently based on past behavior, interests, weather forecast or location.

Advanced trigger types can increase revenue using highly targeted tactics, such as:

  • Back in stock email alerts
  • Price change email alerts
  • Location-based email targeting

Using the behavioral and transactional data collected by Fresh Relevance, segments of customers can be identified and targeted with personalized email campaigns via Klaviyo.

Fresh Relevance seamlessly integrates with and sends through Klaviyo keeping the sender reputation and deliverability protected. Set up is simple and just a matter of entering the ESP account credentials, with no need for complex or time-consuming integration.

Fresh Relevance offers a unique depth and breadth of personalization tactics, and combined with the ease-of-use of Klaviyo’s ESP, our systems help you freshen up your email marketing and make it more relevant to your customers.

Lucy Russell

By Lucy Russell

Head of Product Management

As Head of Product Management at Fresh Relevance, Lucy works closely with our customers and the wider team to shape the product roadmap and oversees the roll-out of all new features.