The Whisky Shop and Loch Fyne Whiskies to provide tailored site search experience with Fresh Relevance personalization platform

Fresh Relevance is proud to announce that The Whisky Shop and Loch Fyne Whiskies have selected its versatile personalization platform to power personalized experiences and optimized site search for their customers online.

The Whisky Shop and Loch Fyne Whiskies are Scotland-based whisky retailers. By selecting Fresh Relevance to power personalization across their website and email marketing, The Whisky Shop and Loch Fyne Whiskies will be providing their customers with a more engaging and tailored online experience. The business will take advantage of the rich feature set within the Fresh Relevance platform, including site search, email personalization and more.

“We’re delighted to welcome The Whisky Shop and Loch Fyne Whiskies to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

About The Whisky Shop

The Whisky Shop was founded in 1992 when they opened their first shop in Edinburgh’s Waverley Mall. Thirty years on, The Whisky Shop is the largest specialist retailer of whisky in the UK with 21 shops across the UK, a boutique in Paris and an active online shop.

About Loch Fyne Whiskies

Loch Fyne Whiskies sell a huge range of whiskies online and from their Inveraray and Edinburgh stores, ranging from their own blends and well-known malts to rare bottlings and irreplaceable expressions.

About Fresh Relevance

Fresh Relevance is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.