One of the key metrics in digital marketing is identification rates, otherwise known as ID rates. ID rates refer to the percentage of unique users who can be accurately identified on your website, Identification means we have a way of contacting the user, for example, we know their email address or mobile number.
This is particularly important when you want to achieve the ultimate cross-channel personalization, knowing who someone is gives us the chance to show personalized content in Email, SMS and on other devices.
In this article, we will look at how you can improve your identification rates and the steps required to do so.
We have 3 different types of ID rate in Fresh Relevance:
- Cart Abandon ID Rate: the percentage of customers who have items in their cart that we have identified
- Browse Abandon ID Rate: the percentage of customers who have browsed items on your website that we have identified
- Session ID Rate: the percentage of customers who come onto your website that we have identified