Fresh Relevance for travel

Reduce lengthy decision-making and increase booking revenues with personalized experiences

Watch 4 min platform demo

Whether it’s a hotel, cruise or package vacation - planning and booking a holiday can be a lengthy and tiresome task. With data-driven personalization you can inspire travelers to book with you again and again.

  • Help customers uncover the perfect trip. 
  • Reduce lengthy decision-making.
  • Combat booking abandonment.
  • Increase order values with ancillaries and upsells.

Reduce lengthy decision making

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Email & onsite personalization

Two in three Millennials spend longer researching their holiday than the duration of the trip itself. Reduce the long buying cycle and combat the comparison mindset by giving your visitors an experience they won’t forget. Increase customer lifetime value by offering a curated website and newsletter, reflecting each shopper’s views, searches, interests and location. Learn more >

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Social proof

Help shoppers find the best hotels, destinations, activities and amenities with social proof. Showcase user-generated content and ratings and reviews to help shoppers find the trip that’s right for them. Use wisdom of the crowd to draw attention to popular ancillary purchases. Create urgency and encourage conversions by showing how many people have booked recently. Learn more >

Increase booking revenues

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Booking abandonment

Eight in ten online travel bookings get abandoned. Minimize booking and browse abandonment and recover revenue by reminding shoppers why they should book with you. Tailor triggered messages to the context, e.g. the value of the abandoned session, to keep abandoning shoppers on track to book. Learn more >

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Recommendations

Boost occupancy and promote amenities with recommendations based on each customer’s searches, bookings, and previously viewed options, such as holidays with pets or hot tub holidays. Use targeted upsell messages to promote relevant ancillaries and upgrades throughout the booking funnel to increase average order values.  Learn more >

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Dynamic content

Ensure shoppers will always see the latest deal information, including live prices, discounts and availability, no matter when they engage with your marketing. Show the weather at the customer’s geolocation or the weather forecast somewhere fabulous to encourage them to book a trip. You can tailor your promotions to the customer’s preferences, their history and stage in the booking journey. Learn more >

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Geotargeting

Treat customers differently based on where they’re based to ensure that they see offers most relevant to their current context. You can customize content based on a shopper’s geolocation, their nearest shop or airport. For example, only recommend trips departing from their closest airport. Learn more >

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Popovers

Use targeted overlays to invite new visitors to sign up to your marketing emails. Reduce booking abandonment with exit intent pop-ups that trigger when a user is about to leave your store. Help returning shoppers pick up where they left off with a popover reminding them of their last viewed items. Learn more >

Improve shopper recognition

Get a single, unified view of the customer

Fresh Relevance recognizes shoppers across channels and links their previous behaviors, interests, and bookings to their current interactions. Create a single source of truth for the various interactions your travel customers have with each touchpoint, based on data from internal and external systems. 

Real-time customer insights

Uncover trends by analyzing customer data with our intuitive dashboards to promote the right trips and ancillaries based on each shopper’s bookings, profile and behavior.

Why Fresh Relevance

Creates granular customer segments

One third of Gen Z vacationers is frustrated by irrelevant offers. Advanced segmentation based on behavioral and contextual data helps you reach every traveler with the most relevant options.

Lets you execute without relying on IT

Manage your personalization campaigns, update the website and access customer data without the help of your IT team.

Offers comprehensive testing & optimization capabilities

Continuously test and optimize campaigns, such as personalization and recommendation strategies, using A/B/n tests, multivariate testing and control groups. 

Eliminates data silos by simplifying your martech stack

Replace multiple disjointed point solutions with one easy-to-use platform to analyze your customer base, personalize their experience and optimize campaigns.

Integrates seamlessly with leading platforms

Getting started with Fresh Relevance is a matter of days, not weeks or months. The best-of-breed solution plays nicely with your existing tools, including your ESP, ecommerce platform, CDP and analytics suite.

Travel companies sail smoothly with Fresh Relevance

Ready to give personalization a go?

Book a consultation