Real-Time Data and Marketing for BlueVenn
Make Better Decisions, because you have Better Data.
BlueVenn customers get huge amounts of real-time digital data, such as content consumed, products browsed, carted, purchased or abandoned - for cross-analysis with customer demographics, transactions and campaign results
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Control your Marketing in Real-Time from within BlueVenn
Select and export the results you want and Fresh Relevance will quickly personalize your marketing to match. You can choose who sees what, even in emails that have already been sent.
Fresh Relevance can pass on analysis data from BlueVenn to your ESP, for use in traditional email personalization and segmentation
Different Triggered Emails, such as cart or browse abandonment, can be sent to different categories of shopper
Slots in all your marketing emails and web pages show appropriate personal content for each shopper
This includes personal offers, product recommendations and hero images - all controlled by the data you select in BlueVenn
Use all the normal Fresh Relevance features too.
How It Works
You install a one-line script from Fresh Relevance on your eCommerce website. Read more
The script records events as each shopper browses your website, and this data goes to BlueVenn in the real-time "firehose"
You analyze data as normal in blueANALYZER, then export any interesting result sets back to Fresh Relevance in real-time.
Fresh Relevance controls and personalizes your marketing, also in real-time.
Fresh Relevance is the marketing hub for online retailers. We increase sales with personalized customer experiences and real-time marketing tactics across email, mobile and web.
Our marketing hub unifies siloed systems without the need for an integration project. We deliver full control of real-time marketing tactics such as triggered emails and cross-channel personalization.
BlueVenn and Fresh Relevance have a technology partnership which integrates our real-time web data and personalization capabilities with the blueANALYZER customer analysis and campaign management platform.
Fresh Relevance adds real-time marketing capabilities to blueANALYZER, including:
Import a firehose of real-time behavioral data from your eCommerce website for analysis export analysis results back into Fresh Relevance and your ESP control Web and Email marketing and personalization from within BlueVenn
See here for the BlueVenn announcement.
Established in 2013 and based in Southampton, UK. Fresh Relevance is the real-time engagement marketing company that drives sales for online retail and travel brands with real-time, hyper-personalised website and email content.
BlueVenn is an omnichannel marketing platform for marketers to undertake customer analytics and create customer journeys. The software blends online and offline customer data into a 360-degree view and serves up usable customer insight to improve results at every step of the customer journey.