Savvy marketers know that it’s ineffective to deliver the same marketing to everyone.
It’s more powerful to use different approaches for different audiences. By accessing a wealth of real-time customer data, you can deliver a person-to-person experience at scale:
Comprehensive set of behavioral & social targeting features
Low in stock emails
Boost the urgency to buy by giving shoppers a heads-up when a product that they’ve recently browsed has now become low in stock.
Back in stock emails: Inform shoppers of restocked items
Turn the frustrating experience of an out-of-stock product into a positive customer interaction. Let customers know that a previously sold-out product they looked at has come back in stock.
Price drop emails: Leverage price reductions to maximum effect
Provide great customer service and clear excess inventory by informing shoppers of discounts on items they viewed with a price decrease alert.
Retargeting: Remind shoppers of what they browsed
Get maximum impact from your marketing budget by creating behavioral lists for use in social media and PPC retargeting campaigns. For example, show shoppers personalized ads on Facebook or Google Ads promoting the product category or brands they looked at on your website.
Segment builder: Create, import & export segments
Quickly access real-time customer data and import segments from your ESP without relying on other teams. With our segment builder, you can generate unique, granular segments based on behavior or stage in the customer lifecycle and purchase funnel. Use these segments to engage customers with specific content and export them to other platforms, such as your ESP, marketing or CRM database.
Advanced customer tagging: Use product attributes for granular segmentation
Bring behavioral targeting to the next level by building rich customer profiles based on affinities. Using AI, you can automatically tag the attributes and metadata of the products that a shopper browses and purchases (for example, their favorite brand, type of clothing or size) and use these real-time insights to show them relevant offers.
Why Fresh Relevance?
Build a comprehensive picture of your customer
To understand your shoppers’ needs, you have to collect transactional and behavioral data from every channel that your customers use to interact with your brand. That’s not as difficult as it sounds: Fresh Relevance integrates customer data across systems in real time, including your ESP, eCommerce platform, and customer database. We can even build a picture of a shopper’s activity before they have been identified through their email address or logged in.
Create granular customer segments
With our segment builder, you can create segments as general or granular as you like, e.g. based on their interests, customer lifecycle stage, and position in the buying funnel. Treat shoppers differently, whether they’re a new visitor, lapsed shopper, high-spender, or interested in a certain brand or product category.
Use segments across tactics and channels
Use segments to target shoppers with the most relevant website, app and email content, and select which triggered emails and SMS customers should receive. For example, you can increase the effectiveness of cart abandonment emails by creating one program for purchasers who have recently spent a lot of time on the website, and another variant for less engaged purchasers. Lists can be exported to and from your ESP, and used to retarget customers with social media advertising and Google Ads.
Inject behavioral targeting in all your marketing tactics
Grow your email list and reduce site abandonment by triggering capture forms and offers based on behavior. Learn more >
Make your automated emails more effective by triggering different programmes based on your shopper’s actions and inactions. Learn more >
Reduce the effort for shoppers to find what they need by suggesting products and content based on the shopper’s unique interests. Learn more >
Adapt to customers’ needs in the moment with real-time content, such as personalized banners and coupons. Learn more >
Increase click-throughs and engagement through FOMO and wisdom of the crowd. Learn more >
Localize promotions and drive traffic to your bricks-and-mortar stores. Learn more >
Ready to give behavioral targeting a go?
How does the technology work?
How long does it take to get started?
Will I receive help in the onboarding process?
Our experienced onboarding team will take you through the steps so you can start generating more revenue from day one.
How much does it cost?
Our unique pricing model is based on the average traffic on your website. So you can use the purchased solutions as often as you like, the costs will stay the same. Contact us here for a quote.