Universal Variable Integration

Boost the potential of your Fresh Relevance platform.

Real-Time Email Marketing for Universal Variable

"Utilizing Universal Variable on your website allows and simplifies the passing of values from your page to all sorts of different tags and scripts you might want to deploy on your site. By having a uniformly accessible JavaScript object, many of the new tools and products you might want to deploy can now extract their information from this object. In simplest terms, it is a standard way of defining user, page, product information for every page on your site."

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Fresh Relevance is the real-time marketing hub for online retailers.

Fresh Relevance supports Universal Variable. This is not a single eCommerce store, but a standard data model that's supported by an increasing number of stores. Its purpose is to reduce cost and give you a greater choice of tools. Universal Variable itself is completely open source and free to use: here is the specification.

  • Collect more and better data, e.g. product browsing from before a shopper has been recognized. Read more
  • Add Browse Abandonment Recovery to bring back even more shoppers (for an extra 3% sales uplift). Read more
  • Personalized Emails, with cart contents, product recommendations and other SmartBlocks, for maximum effectiveness. Read more
  • Personal recovery programs for each type of shopper and product, sending 1, 2, 3 or more recovery emails. Read more

Fresh Relevance sends real-time, Cart and Browse Abandonment emails to the customers of your Universal Variable-enabled eCommerce store. The emails are personalized, including product pictures and links back to your store, making it simple for lapsed customers to return and buy. We also provide real-time data feeds to personalize your regular emails and Web pages, real-time analytics to target your marketing better, and extensive real-time reports.

Fresh Relevance also supports the W3C Digital Data Layer - a related specification from the World Wide Web Consortium (W3C).

Web Personalization 

  • Real-Time Product Recommendations on your Website.
  • Personalized HTML smart blocks, such as announcements and Countdown Timers (example).
  • Real-time reports on website performance, such as what your visitors are doing right now.

Email Personalization 

  • Personalize emails with real-time content such as product recommendations, hero images for Gmail grid view and smart blocks such as count-down timers (example).
  • Send recovery emails to call back abandoning customers within minutes. Real-time emails are an essential marketing tool for shoppers who abandon their carts, with very good ROI.
  • Use different recovery programs for different types of shopper (advice) and send a sequence of 1, 2, 3 or more recovery emails.
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Fresh Relevance is the comprehensive personalization platform for digital marketers that drives revenue and loyalty by delivering a targeted cross-channel customer experience. Powered by real-time data and machine learning, Fresh Relevance seamlessly works with the existing martech stack, unifies siloed data and tracks all customer behavior. Providing unique, actionable insights into each shopper, the platform helps select the most relevant tactics from an unrivalled range of digital marketing tools to guide customers along their journey across channels and devices.

Universal Variable Integration

Established in 2013 and based in Southampton, UK, Fresh Relevance is the real-time engagement marketing hub that drives sales for online retail and travel brands with real-time, hyper-personalised website and email content. Fresh Relevance has more than 200 clients, including: Cottages4U, illy, Kuoni, Moss Bros, Thorntons, White Stuff and 7dayshop. And we're The Most Recommended Cart Abandonment Solution, by Members of OnlyInfluencers