Why shoppers abandon their carts


Cart abandonment is a common problem in eCommerce and can be frustrating for businesses who have optimized their websites to get more shoppers to the checkout page, only to have them vanish before completing their purchases.

A key step towards reducing your cart abandonment rate is understanding why shoppers abandon their carts in the first place, and then having effective tactics in place to encourage people back to your online store.

Together with Censuswide, we polled 2000 consumers across the UK to find out why shoppers abandon their carts and the marketing tactics that are most likely to bring them back to the website.

Read the full report