Blog | Fresh Relevance

Triggered email a/b tests, split tests and control groups

3 smart ways to split test triggered emails, and when to use them

Triggered emails, Editorial, Marketing strategy

Here, we’ll cover three different split testing methods for real-time emails, when you should use them, and how to measure success.

Macmillan World’s Biggest Coffee Morning 2019: Marketing Heroes become Cake Champions

Company news, Events and trade shows

At the end of September, Fresh Relevance along with Southampton Science Park and Grant Thornton UK hosted a coffee morning in support of the Macmillan Cancer Support charity.

Travel marketing methods to reach young consumers

Digital holidaymaker report: New opportunities to connect with young travelers

Behavioral targeting, Triggered emails, Social proof, Editorial

We polled Gen Z and Millennial consumers to identify how new technologies and marketing methods can enhance the travel buying experience. Here's what we found...

Common ecommerce split testing mistakes and how to fix them

9 ways your eCommerce A/B tests are going wrong

Data and reporting, Editorial, Marketing strategy

If your A/B tests aren’t working as you expected, here’s what might be going wrong, and how to fix it.

Fresh Ideas Live review: How to get ahead with behavioral marketing

Web personalization, Email personalization, Behavioral targeting, Company news, Events and trade shows

Content was action-oriented, with a focus on real-life examples and questions from fellow marketing professionals. We heard about a range of email and web strategies.

Import and export customer segments automatically between Fresh Relevance and your ESP

New enhancement: Automatically sync segments between Fresh Relevance and your ESP

Web personalization, Email personalization, Behavioral targeting, Product features

Fresh Relevance users now get even more value out of marketing segments: Lists can automatically be synchronized between the personalization platform and major ESPs.

Black Friday 2019: How to turn bargain hunters into loyal customers

Web personalization, Email personalization, Behavioral targeting, Editorial, Holiday marketing

Taking a personalized approach to Black Friday marketing will help you turn new visitors into first time buyers, and keep them coming back for more.

The new Audience Analytics dashboard analyses ecommerce customer segments

Get to know customer segments with our new Audience Analytics Dashboard

Behavioral targeting, Data and reporting, Product features, Company news, Editorial

We know you’re always striving to understand your customers better. What do they want to buy? When do they feel like buying it? How much are they likely to spend? Our new Audience Analytics dashboard lets you…

Social proof ratings, reviews and user generated content can boost Black Friday sales

How social proof can help retailers over Black Friday Weekend 2019

Social proof, Editorial, Holiday marketing

Applying social proof tactics in marketing offers a little method to the madness of the ‘Black Fiveday’ long weekend while helping guide and convert browsers into customers. Here’s how.

Email marketing podcast features Fresh Relevance and dotdigital partnership

Email personalization success: E-telligence podcast puts Vision Direct in the spotlight

Email personalization, Triggered emails, Company news, Marketing strategy

Find out how Vision Direct has been using Fresh Relevance and dotdigital to send hyper personalized emails. Interview with Emma Haskell, Head of Customer Retention at Vision Direct.

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