Effective email marketing around key holidays can be challenging for brands and retailers. If you’re stuck for inspiration, we’ve put together our favorite Easter email marketing ideas that will guide shoppers…
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Website personalization allows marketers to treat customers as individuals. And it's become key for allowing eCommerce companies to stand out in today's cluttered digital environment. If you’re not already…
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How to start sending triggered emails using your ESP or with help from a purpose-built provider - including the types of email you should be sending...
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Our research shows that shoppers belonging to Gen Z are particularly interested in the behavior of others when making a purchase decision. Here, we’ll cover the social proof tactics Gen Z expects when making a…
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It’s important to recognize the misnomers surrounding AI and understand what is hype and what is reality...
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Here are our tips for visitors to get the most value out of attending a big eCommerce exhibition...
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International Women's Day aims to forge a more gender-balanced world by celebrating women’s achievements and raising awareness of bias. We wanted to share the stories of the women at Fresh Relevance, and how…
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Last week, marketing professionals from retail’s top brands gathered at The Shard, London, for the latest instalment of Fresh Ideas Live.
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Here are 7 of our favorite Mother’s Day email examples to inspire you, along with some tips on how to make an impact with Mother’s Day marketing
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The Amazon Moments rewards initiative could have a serious impact on how we perceive loyalty programs and customer retention in general.
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