9 types of segmentation you should be using to drive conversions
Here, we’ll look at nine types of customer segmentation you should be using - and the types of content most likely to drive conversions...
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7 ways to keep customers engaged with post-purchase emails
The ideal time to strengthen your customer relationship is while your brand is fresh in their mind: immediately after they’ve bought something. Here are seven ways that online retailers can keep customers…
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5 memorable marketing emails celebrating Chinese New Year
Here are some of our favorite marketing emails celebrating the occasion, plus some additional tips to make holiday emails stand out.
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Make the most of dynamic images in emails
Images are one of the most powerful ways to encourage customers to take action in email marketing. Here, we’ll explore how dynamic images can help you drive email conversions, and some pitfalls to avoid.
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Keep triggered email campaigns fresh with optimization
Launching an automated email program is just the start. By reviewing and optimizing campaigns on an ongoing basis, you will supercharge your emails to drive conversions and increase revenue - all without…
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January enhancements: AI product recommendations
The latest enhancement enables you to suggest products according to how similar they are to the product viewed, based on information available in the product details.
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Re-engage customers with back in stock emails
Back in stock email alerts are an opportunity to recover potential lost revenue, keep customers engaged with your brand, and ultimately delight shoppers by providing them with the product they want.
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Convenience more important than ever around gift-giving holidays
Effective marketing around key gift-giving occasions like Valentine’s Day can be tricky for retailers of all sizes, even the big retail giants. To facilitate this increased demand and competition, it’s more…
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How to win over undecided shoppers using popularity messaging
Social proof is a proven and cost-effective strategy to engage customers, using the data you already have at your fingertips. Here, we’ll look at how to leverage product popularity to guide shoppers towards a…
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How using the right customer data yields better personalization
Many marketers are aware of the data available, but can’t take advantage of it as they don’t have the tools to connect up their silos of data. The good news is there are ways to easily connect up your data…
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