Blog

All the latest news and inspiration from Fresh Relevance

Fresh Relevance personalization platform geotargeting features

Web personalization, Email personalization, Product features

New enhancement: Geotargeting tools

Fresh Relevance has long allowed users to combine behavioral marketing with location-based targeting. Marketers can now take this a step further with our new Geotargeting tools module.

Email lead generation tactics and examples

Email personalization, Editorial

3 email lead generation strategies that work

There are no secret recipes or shortcuts to lead generation. If you want to build a database of leads who are genuinely interested in what you have to offer, you have to be willing to spend the necessary time…

Web personalization, Email personalization, Behavioral targeting

How to leverage customer data to increase loyalty & revenue

Customer data can be used to provide relevant offers, anticipate shoppers’ needs, and save them time. Here are a few things marketers can do to get on top of customer data – and start generating revenue.

Marketing technology and digital marketing predictions 2020

Web personalization, Email personalization, Editorial

2020 martech trends that will shake up your strategy

Which trends do digital marketers need to know about in 2020? Read the blog for insights on AI, data protection and more...

Christmas promotional email examples for ecommerce marketers at peak trading season

Email personalization, Social proof, Social media

5 Christmas email examples that made us merry

Here, you’ll find some of our favorite holiday email tactics - plus some inspiring examples that landed in our inboxes...

Fresh Relevance 2019 product updates and enhancements - new personalization features

Web personalization, Behavioral targeting, Triggered emails

Fresh Relevance 2019 enhancements roundup

We've made the system simpler to use, with more power to understand shoppers and influence their journeys. Here's a roundup of the biggest enhancements you might have missed.

Tactics to acquire and convert more travel customers

Triggered emails, Social proof, Editorial

Three online marketing tactics to turn travel browsers into bookers

When researching and purchasing a holiday, consumers have never had so much choice. So providing relevant offers and trust-building signals is essential to securing repeat bookings.

Fresh Relevance company highlights 2019 - events, expansion and customer success

Product features, Company news, Events and trade shows

2019 in review at Fresh Relevance

This year, we’ve focused on inspiring users to get more out of the Fresh Relevance platform. Here are some of our biggest highlights from the last twelve months...