Blog

All the latest news and inspiration from Fresh Relevance

Download the free 2020 holiday marketing calendar

Web personalization, Email personalization, Editorial

Keep content fresh with The Ultimate eCommerce Marketing Calendar 2020

Using this guide, you’ll be able to plan ahead and front-load 2020 with fun and engaging ideas for your eCommerce marketing campaigns.

Email and website tactics to prevent, reduce and mitigate shopping cart abandonment

Email personalization, Triggered emails, Editorial

7 effective methods to combat cart abandonment + examples

We’ll start with how to reduce shopping abandonment in the first place. Then, we’ll explore proven tactics to win back customers - including our favorite examples from across the web.

Fresh Ideas Live at The Shard event, November 2019

Web personalization, Email personalization, Data and reporting

Fresh Ideas Live: Social proof, testing, and taking control of data

Attendees were inspired by practical advice to get ahead with personalization and social proof. Read the blog for key takeaways, including content from dotdigital and Trustpilot.

Why your ecommerce marketing emails aren't generating revenue

Email personalization, Behavioral targeting, Triggered emails

7 reasons your email marketing campaigns aren’t generating revenue

Here, we’ll dive into seven reasons your emails aren’t generating revenue - and how you can turn the situation around. We’ll also touch on why your emails might be contributing to more sales than you think.

Email personalization, Triggered emails, Editorial

8 myths about cart abandonment that are limiting your revenue

If you’re like most eCommerce marketers you get bombarded by advice and sales pitches aimed at recovering revenue lost to cart abandonment. And you wonder if any of the advice is worthwhile.

Behavioral marketing tactics for travel providers

Web personalization, Email personalization, Behavioral targeting

8 easy steps to implement behavioral targeting for travel companies

Here we’ll examine why travel marketers should be thinking about behavior-based web and email marketing, and 8 steps to get started.

How to implement a successful browse abandonment email strategy

Email personalization, Triggered emails, Editorial

An expert’s guide to running a successful browse abandonment email campaign

Here we’ll explore why you need a browse abandonment email strategy, and how to get started. Then we’ll arm you with some successful examples for inspiration.

Triggered email a/b tests, split tests and control groups

Triggered emails, Editorial, Marketing strategy

3 smart ways to split test triggered emails, and when to use them

Here, we’ll cover three different split testing methods for real-time emails, when you should use them, and how to measure success.

Company news, Events and trade shows

Macmillan World’s Biggest Coffee Morning 2019: Marketing Heroes become Cake Champions

At the end of September, Fresh Relevance along with Southampton Science Park and Grant Thornton UK hosted a coffee morning in support of the Macmillan Cancer Support charity.

Travel marketing methods to reach young consumers

Behavioral targeting, Triggered emails, Social proof

Digital holidaymaker report: New opportunities to connect with young travelers

We polled Gen Z and Millennial consumers to identify how new technologies and marketing methods can enhance the travel buying experience. Here's what we found...