As a digital marketer, you spend hours fine-tuning email components — tweaking the creative, agonizing over subject lines, and deliberating send time. However, we often overlook one key aspect of email…
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A look at the spike in web traffic around Black Friday shows that the Thanksgiving holiday weekend still offers a big opportunity for online merchants, if handled correctly.
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Strategic services can help you achieve your marketing goals faster: an experienced consultant coaches you on digital marketing best practices or executes campaigns for you. Here are three things to think…
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On average, sending a multi-step cart abandonment program generates a sales uplift of 21% compared to a single cart email. For retailers who send both browse and cart triggered campaigns, the uplift is 30%…
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Price drop emails are the perfect reminder for compulsive online browsers. They encourage price-conscious shoppers and they increase loyalty. A price drop email program provides shoppers who haven’t shared…
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Enabling marketers to engage customers with personalized content across email and web is one of the most exciting features of Fresh Relevance. By setting marketing rules in the personalization platform, brands…
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Black Friday one of my favorite topics. But in the last few years, some merchants have announced that they won’t participate in Cyber Week sales. They say the discounting is too deep and that the event even…
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Retail marketers are constantly asking themselves how they can get the products customers are most likely to buy in front of those consumers. The answer is personalized communications, as evidenced by the 28%…
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Data capture seems like a straightforward proposition. Place a pop-up or a banner on your website inviting shoppers to enter email information, grow the subscriber list, move on to a more exciting project.
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As consumers, we are all spoilt for choice when making a purchase. This makes it increasingly difficult for brands to foster loyalty. Retail marketers are challenged to not just meet, but exceed customer…
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