Eight Myths About Cart Abandonment - Part 1
If you’re like most eCommerce marketers you get bombarded by advice and sales pitches aimed at recovering revenue lost to cart abandonment. And you wonder if any of the advice is worthwhile.
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Make The Most Of Our Social Media
Each of our social media channels contain different content that can benefit you in different ways.
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Social Proof Series: 3 Marketing Hacks using Wisdom of the Crowd
Whether it’s the TripAdvisor ‘Certificate of Excellence’ or Twitter trending topics – when indecisive or spoilt for choice, we tend to refer to the wisdom of the crowd. We look for conformity and follow the…
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Understanding metrics: What’s really driving retail growth?
To understand which customer KPIs are responsible for stellar growth, customer analytics company, Custora, examined five drivers of growth from over 100 of our retail customers (over 500 million end customers…
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We’re proud to announce our latest Fresh Relevance logo
It’s almost a year since we redesigned our logo, so it was time to take another look. The logo still looked great, but we were nostalgic for the distinctive fruit segments from an earlier version (the “fresh”…
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So what does the modern customer need (apart from food and water)? Part 1
In the modern world, we have more choice than ever and more shops to consider. But the modern consumer just does not have the time to go through a portion of the 15,000+ SKU's you might have on your website.
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June 2018 Enhancements
Take a look at our latest product enhancements, including more personalized weather-related content!
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Why You Shouldn’t Abandon Browse Abandonment
Whilst cart abandonment strategies have become commonplace for online retailers looking to recoup otherwise lost sales, the adoption of a similar browse abandonment strategy has been significantly slower until…
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Which Types of Marketing Require Consent?
Marketers face two pieces of legislation, the recent "General Data Protection Regulation" (GDPR) and the 15 years older "Directive on privacy and electronic communications" (PECR). As the UK Information…
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Customer reviews: are you getting enough?
Modern travelers accept that writing and reading reviews are as much a part of their holiday as the chocolate on their pillow. They make their decisions based on reviews from ‘people like them’. They write…
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