Blog

Covid-19’s impact on eCommerce: Returning to normal life

How has the easing of Covid-19 measures impacted eCommerce revenue? Take a look at our analysis of over 250 companies to learn more.

Email personalization, Triggered emails, Company news

New ESP Integration: iPost customers can now power their email personalization via Fresh Relevance

Fresh Relevance have launched an out-of-the-box integration with iPost, allowing iPost ESP customers to make use of powerful personalization tools.

Types of segmentation to increase marketing conversions

Web personalization, Email personalization, Behavioral targeting

9 types of segmentation you should be using to drive conversions

Segmentation allows marketers to take control of customer data to drive revenue and improve the customer experience. Here are 9 segments you should be using - and the types of content most likely to convert…

Web personalization, Behavioral targeting

11 Exciting Examples of Navigation Bars with Dynamic Content

Your website’s navigation bar is often the first touchpoint your visitors interact with, so it’s crucial to ensure it's as helpful and engaging as possible. Here are 11 examples to inspire you.

Email personalization, Social proof, Holiday marketing

4 Pride month email examples we love

Pride month can be a great opportunity for brands to show commitment to the cause. Read on for 4 of our favorite email campaigns from this year's Pride month.

Web personalization, Email personalization

How to enhance personalization with loyalty data

Today’s customers want their loyalty to be rewarded with individual recognition, and real value. Here are three ways to leverage loyalty data to enhance your personalization.

Women looking at laptop and holding a credit card

Web personalization, Email personalization, Social proof

8 product recommendation examples for every stage of the customer journey

Here are 8 examples of product recommendations we love. We'll uncover why they work and show you which stage of the customer journey to target for each.

Email personalization, Triggered emails, Data and reporting

Email personalization examples & best practice: 5 steps to becoming a pro

Email personalization is a tried and tested way to boost open rates, click-throughs and conversions. But what exactly does it entail? Here are 5 steps to becoming a pro.

Events and trade shows

Fresh Relevance Digital Summit 2020

On 11th June, marketers from around the world joined us online for the very first Fresh Relevance Digital Summit. Here are the highlights.

Marketing strategy

3 areas to focus your ecommerce marketing on in a post-pandemic world

Learn how to adapt your marketing mix, provide personalized customer experiences and rethink your data strategy to survive and thrive in the new era of eCommerce marketing.