Find out how Vision Direct has been using Fresh Relevance and dotdigital to send hyper personalized emails. Interview with Emma Haskell, Head of Customer Retention at Vision Direct.
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If your company has an ecommerce website, the chances are you’re using automated product recommendations. So if everyone’s doing it, how can you stand out? The key is to carefully plan your product…
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If you’re looking for some back to school marketing inspiration, we’ve pulled together some of our favorite email examples and tips.
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When reviewing your personalization tools, there’s a decision you’ll have to make before choosing a vendor. Do you adopt an all-in-one solution? Or would you be better served by a best-of-breed approach?
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We’ve put together some easy-to-implement and scalable strategies that travel brands can add to their marketing toolkit to help drive bookings this summer.
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Today’s popovers have evolved to enhance the customer experience with relevant offers, information and reminders. Keep reading for popover best practices, and our favorite examples to get you inspired.
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From the damaging effect of Fyre Festival on influencer marketing to the recent ruling by the CMA on misleading online selling tactics, we explore why genuine advocacy remains a powerful marketing tactic that…
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Customers, friends and partners gathered to share challenges, strategies and inspiration from their personalization journey. If you need a refresh, here are some of the highlights.
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Here, we’ll walk through the different recommendation types available, why they’re effective, and when to use them.
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Whether you’re already sending basic cart abandonment emails, or you’re eager to get started, these tips will help you squeeze the most revenue out of your efforts...
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