Blog
All the latest news and inspiration from Fresh Relevance
How to leverage customer data to increase loyalty & revenue
Customer data can be used to provide relevant offers, anticipate shoppers’ needs, and save them time. Here are a few things marketers can do to get on top of customer data – and start generating revenue.
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2020 martech trends that will shake up your strategy
Which trends do digital marketers need to know about in 2020? Read the blog for insights on AI, data protection and more...
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5 Christmas email examples that made us merry
Here, you’ll find some of our favorite holiday email tactics - plus some inspiring examples that landed in our inboxes...
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Fresh Relevance 2019 enhancements roundup
We've made the system simpler to use, with more power to understand shoppers and influence their journeys. Here's a roundup of the biggest enhancements you might have missed.
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Three online marketing tactics to turn travel browsers into bookers
When researching and purchasing a holiday, consumers have never had so much choice. So providing relevant offers and trust-building signals is essential to securing repeat bookings.
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2019 in review at Fresh Relevance
This year, we’ve focused on inspiring users to get more out of the Fresh Relevance platform. Here are some of our biggest highlights from the last twelve months...
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Black Friday 2019 eCommerce traffic: Key stats
Web data shows that this year once again saw a spike in ecommerce traffic on Black Friday. But Black Friday itself doesn’t tell the whole story...
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Keep content fresh with The Ultimate eCommerce Marketing Calendar 2020
Using this guide, you’ll be able to plan ahead and front-load 2020 with fun and engaging ideas for your eCommerce marketing campaigns.
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7 effective methods to combat cart abandonment + examples
We’ll start with how to reduce shopping abandonment in the first place. Then, we’ll explore proven tactics to win back customers - including our favorite examples from across the web.
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Fresh Ideas Live: Social proof, testing, and taking control of data
Attendees were inspired by practical advice to get ahead with personalization and social proof. Read the blog for key takeaways, including content from dotdigital and Trustpilot.
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