We’re excited to announce that Fresh Relevance has been named a BigCommerce Preferred Technology Partner, providing approximately 60,000 BigCommerce customers access to Fresh Relevance’s versatile personalization platform, an integration that can be activated quickly and easily through the BigCommerce App Marketplace with a single-click install to create a Fresh Relevance account.
How it works
BigCommerce’s integration with Fresh Relevance gives BigCommerce merchants access to our full suite of functionality, including cross-channel personalization, advanced triggered messaging, customer data management and optimization features. Products are automatically synced from BigCommerce, shortly after changes are made (including changes to stock).
Multiple stores / channels (BigCommerce accounts) can be supported in the same Fresh Relevance account, as well as multiple storefront channels, which means BigCommerce merchants can personalize and optimize the experience for their customers across multiple storefronts.
Key functionality
Key functionality that Fresh Relevance supports includes:
1) Cross-device cart rebuild
Fresh Relevance supports cart rebuild for multi-device shoppers, meaning that a shopper could abandon their cart using one device, open the recovery email and click through using another device, and Fresh Relevance will still automatically refill their cart.
2) Triggered messaging
With Fresh Relevance, BigCommerce merchants can create personalized, automated emails based on customer behavior that reduce shopping cart abandonment and consistently drive eCommerce revenue.
- Wide range of trigger types, including cart abandonment, browse abandonment, post-purchase, price drop, back in stock and more
- Multi-step triggered email and SMS campaigns supported, for example sending 3 cart recovery messages after 30 minutes, 24 hours and 72 hours
- SMS available to add into triggered message cadences
- Full control over which customer receives which triggered message by flexibly combining over 30 rules based on behavioral, transactional and contextual data
3) Web personalization
BigCommerce merchants can reduce bounce rates and engage website visitors by presenting them with a website experience that is tailored to their specific interest and actions. With Fresh Relevance, you can personalize the onsite experience with dynamic content using sophisticated targeting rules (customer browse and purchase behavior, product interaction, visit frequency, location, time of day, weather, page parameters, etc.) and automatically generate creative that’s unique and relevant, the instant a customer interacts with your marketing.
Since effective personalization isn’t a case of set and forget, with Fresh Relevance’s comprehensive testing and optimization capabilities, you can test a hypothesis with just a few clicks and intelligently optimize strategies for maximum ROI.
4) Email personalization
BigCommerce customers can shift their email marketing into the next gear with dynamic content, such as banners, promotions and product recommendations, that are based on the shopper’s behavior and are relevant at the moment of open. BigCommerce customers can build advanced email workflows using our intuitive drag-and-drop UI and can benefit from our pre-built integrations with all major email service providers (ESPs) that make getting started as simple as logging into your ESP account.
Book a demo to speak with a member of our team about getting started with Fresh Relevance and BigCommerce.
