To get the most out of personalization, it’s crucial that shoppers receive a one-to-one experience every time they interact with your company. Often, that starts with the homepage. Here are plenty of homepage…
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Website personalization allows marketers to treat customers as individuals. And it's become key for allowing eCommerce companies to stand out in today's cluttered digital environment. If you’re not already…
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It’s important to recognize the misnomers surrounding AI and understand what is hype and what is reality...
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Here, we’ll look at nine types of customer segmentation you should be using - and the types of content most likely to drive conversions...
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Back in stock email alerts are an opportunity to recover potential lost revenue, keep customers engaged with your brand, and ultimately delight shoppers by providing them with the product they want.
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Here at Fresh Relevance we’ve come up with a handy solution to provide you with inspiration for your eCommerce campaigns for the new year. The Ultimate eCommerce Marketing Calendar is the one stop shop…
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Price drop emails are the perfect reminder for compulsive online browsers. They encourage price-conscious shoppers and they increase loyalty. A price drop email program provides shoppers who haven’t shared…
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The new Fresh Relevance Advanced Customer Tagging feature helps you show shoppers the products they want. You can apply tags that group together particular types of information, such as size or brand
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