Behavioral targeting
All the latest news and inspiration from Fresh Relevance
How to leverage customer data to increase loyalty & revenue
Customer data can be used to provide relevant offers, anticipate shoppers’ needs, and save them time. Here are a few things marketers can do to get on top of customer data – and start generating revenue.
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Fresh Relevance 2019 enhancements roundup
We've made the system simpler to use, with more power to understand shoppers and influence their journeys. Here's a roundup of the biggest enhancements you might have missed.
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7 reasons your email marketing campaigns aren’t generating revenue
Here, we’ll dive into seven reasons your emails aren’t generating revenue - and how you can turn the situation around. We’ll also touch on why your emails might be contributing to more sales than you think.
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8 easy steps to implement behavioral targeting for travel companies
Here we’ll examine why travel marketers should be thinking about behavior-based web and email marketing, and 8 steps to get started.
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Digital holidaymaker report: New opportunities to connect with young travelers
We polled Gen Z and Millennial consumers to identify how new technologies and marketing methods can enhance the travel buying experience. Here's what we found...
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Fresh Ideas Live review: How to get ahead with behavioral marketing
Content was action-oriented, with a focus on real-life examples and questions from fellow marketing professionals. We heard about a range of email and web strategies.
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New enhancement: Automatically sync segments between Fresh Relevance and your ESP
Fresh Relevance users now get even more value out of marketing segments: Lists can automatically be synchronized between the personalization platform and major ESPs.
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Black Friday 2019: How to turn bargain hunters into loyal customers
Taking a personalized approach to Black Friday marketing will help you turn new visitors into first time buyers, and keep them coming back for more.
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Get to know customer segments with our new Audience Analytics Dashboard
We know you’re always striving to understand your customers better. What do they want to buy? When do they feel like buying it? How much are they likely to spend? Our new Audience Analytics dashboard lets you…
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4 Back to school email tactics to make you top of the class
If you’re looking for some back to school marketing inspiration, we’ve pulled together some of our favorite email examples and tips.
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