Segmentation allows marketers to take control of customer data to drive revenue and improve the customer experience. Here are 9 segments you should be using - and the types of content most likely to convert…
Read MoreYour website’s navigation bar is often the first touchpoint your visitors interact with, so it’s crucial to ensure it's as helpful and engaging as possible. Here are 11 examples to inspire you.
Read MoreTriggered emails are a key component of any successful marketing campaign. Discover how to get started with triggered emails and take a look at some of our favourite triggered email examples.
Read MoreCustomer data can be used to provide relevant offers, anticipate shoppers’ needs, and save them time. Here are a few things marketers can do to get on top of customer data – and start generating revenue.
Read MoreWe've made the system simpler to use, with more power to understand shoppers and influence their journeys. Here's a roundup of the biggest enhancements you might have missed.
Read MoreHere, we’ll dive into seven reasons your emails aren’t generating revenue - and how you can turn the situation around. We’ll also touch on why your emails might be contributing to more sales than you think.
Read MoreHere we’ll examine why travel marketers should be thinking about behavior-based web and email marketing, and 8 steps to get started.
Read MoreWe polled Gen Z and Millennial consumers to identify how new technologies and marketing methods can enhance the travel buying experience. Here's what we found...
Read MoreContent was action-oriented, with a focus on real-life examples and questions from fellow marketing professionals. We heard about a range of email and web strategies.
Read MoreFresh Relevance users now get even more value out of marketing segments: Lists can automatically be synchronized between the personalization platform and major ESPs.
Read More
