How travel brands can use real-time data to drive more bookings
We’ve put together some easy-to-implement and scalable strategies that travel brands can add to their marketing toolkit to help drive bookings this summer.
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How to create popovers that improve the customer experience
Today’s popovers have evolved to enhance the customer experience with relevant offers, information and reminders. Keep reading for popover best practices, and our favorite examples to get you inspired.
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10 best practices for cart abandonment emails that recover revenue
Whether you’re already sending basic cart abandonment emails, or you’re eager to get started, these tips will help you squeeze the most revenue out of your efforts...
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Homepage personalization examples to keep shoppers coming back
To get the most out of personalization, it’s crucial that shoppers receive a one-to-one experience every time they interact with your company. Often, that starts with the homepage. Here are plenty of homepage…
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22 website personalization stats you need to know, now
Website personalization allows marketers to treat customers as individuals. And it's become key for allowing eCommerce companies to stand out in today's cluttered digital environment. If you’re not already…
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Debunking the biggest AI myths in marketing
It’s important to recognize the misnomers surrounding AI and understand what is hype and what is reality...
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9 types of segmentation you should be using to drive conversions
Here, we’ll look at nine types of customer segmentation you should be using - and the types of content most likely to drive conversions...
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Re-engage customers with back in stock emails
Back in stock email alerts are an opportunity to recover potential lost revenue, keep customers engaged with your brand, and ultimately delight shoppers by providing them with the product they want.
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Your guide to planning 2019: The Ultimate eCommerce Marketing Calendar
Here at Fresh Relevance we’ve come up with a handy solution to provide you with inspiration for your eCommerce campaigns for the new year. The Ultimate eCommerce Marketing Calendar is the one stop shop…
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The perks of price drop emails
Price drop emails are the perfect reminder for compulsive online browsers. They encourage price-conscious shoppers and they increase loyalty. A price drop email program provides shoppers who haven’t shared…
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