Find out how Vision Direct has been using Fresh Relevance and dotdigital to send hyper personalized emails. Interview with Emma Haskell, Head of Customer Retention at Vision Direct.
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If your company has an ecommerce website, the chances are you’re using automated product recommendations. So if everyone’s doing it, how can you stand out? The key is to carefully plan your product…
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When reviewing your personalization tools, there’s a decision you’ll have to make before choosing a vendor. Do you adopt an all-in-one solution? Or would you be better served by a best-of-breed approach?
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If you're considering developing an in-house cart abandonment email solution, here's what you need to know...
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Website personalization allows marketers to treat customers as individuals. And it's become key for allowing eCommerce companies to stand out in today's cluttered digital environment. If you’re not already…
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Our research shows that shoppers belonging to Gen Z are particularly interested in the behavior of others when making a purchase decision. Here, we’ll cover the social proof tactics Gen Z expects when making a…
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Here are our tips for visitors to get the most value out of attending a big eCommerce exhibition...
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The Amazon Moments rewards initiative could have a serious impact on how we perceive loyalty programs and customer retention in general.
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Launching an automated email program is just the start. By reviewing and optimizing campaigns on an ongoing basis, you will supercharge your emails to drive conversions and increase revenue - all without…
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Strategic services can help you achieve your marketing goals faster: an experienced consultant coaches you on digital marketing best practices or executes campaigns for you. Here are three things to think…
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