Marketing strategy

Why your ecommerce marketing emails aren't generating revenue

7 reasons your email marketing campaigns aren’t generating revenue

Email personalization, Behavioral targeting, Triggered emails, Editorial, Marketing strategy

Here, we’ll dive into seven reasons your emails aren’t generating revenue - and how you can turn the situation around. We’ll also touch on why your emails might be contributing to more sales than you think.

Behavioral marketing tactics for travel providers

8 easy steps to implement behavioral targeting for travel companies

Web personalization, Email personalization, Behavioral targeting, Editorial, Marketing strategy

Here we’ll examine why travel marketers should be thinking about behavior-based web and email marketing, and 8 steps to get started.

How to implement a successful browse abandonment email strategy

An expert’s guide to running a successful browse abandonment email campaign

Email personalization, Triggered emails, Editorial, Marketing strategy

Here we’ll explore why you need a browse abandonment email strategy, and how to get started. Then we’ll arm you with some successful examples for inspiration.

Triggered email a/b tests, split tests and control groups

3 smart ways to split test triggered emails, and when to use them

Triggered emails, Editorial, Marketing strategy

Here, we’ll cover three different split testing methods for real-time emails, when you should use them, and how to measure success.

Common ecommerce split testing mistakes and how to fix them

9 ways your eCommerce A/B tests are going wrong

Data and reporting, Editorial, Marketing strategy

If your A/B tests aren’t working as you expected, here’s what might be going wrong, and how to fix it.

Email marketing podcast features Fresh Relevance and dotdigital partnership

Email personalization success: E-telligence podcast puts Vision Direct in the spotlight

Email personalization, Triggered emails, Company news, Marketing strategy

Find out how Vision Direct has been using Fresh Relevance and dotdigital to send hyper personalized emails. Interview with Emma Haskell, Head of Customer Retention at Vision Direct.

How to create an ecommerce product recommendations strategy

5 steps to launch a product recommendations program that drives sales

Web personalization, Email personalization, Editorial, Marketing strategy

If your company has an ecommerce website, the chances are you’re using automated product recommendations. So if everyone’s doing it, how can you stand out? The key is to carefully plan your product…

Best of breed versus all in one for marketing personalization

Best-of-breed or all-in-one: how to choose a personalization solution

Web personalization, Email personalization, Editorial, Marketing strategy

When reviewing your personalization tools, there’s a decision you’ll have to make before choosing a vendor. Do you adopt an all-in-one solution? Or would you be better served by a best-of-breed approach?

home brew cart abandonment email programs

Why home brew cart abandonment emails can give you a headache

Email personalization, Triggered emails, Editorial, Marketing strategy

If you're considering developing an in-house cart abandonment email solution, here's what you need to know...

eCommerce website personalization statistics and examples

22 website personalization stats you need to know, now

Web personalization, Behavioral targeting, Marketing strategy

Website personalization allows marketers to treat customers as individuals. And it's become key for allowing eCommerce companies to stand out in today's cluttered digital environment. If you’re not already…

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