Marketing strategy

3 marketing tactics that helped Amazon conquer Covid-19 - thumbnail image

Web personalization, Triggered emails, Marketing strategy

3 marketing tactics that helped Amazon conquer the customer experience

With reports of a 26% YOY sales increase in the first three months of 2020, Amazon has once again come out on top. Looking to Amazon can provide an indication of the eCommerce strategies that will deliver the…

IRX Engage key takeaways - thumbnail image

Marketing strategy

IRX Engage key takeaways: How to come out on top post-pandemic & predictions for 2021

Fresh Relevance's CRO and Co-Founder Eddy Swindell joined IRX Engage to take part in a discussion with fellow panelists from Facebook and Green Man Gaming on how to accelerate the move to multi-channel retail,…

Web personalization, Social proof, Marketing strategy

5 conversion rate optimization tactics for eCommerce

In the second post of our conversion rate optimization series, we look at 5 CRO tactics for eCommerce to help you boost your conversion rates.

Marketing strategy

The 4 benefits of conversion rate optimization

This blog post is the first in our brand new series dedicated to conversion rate optimization. Read on to learn what conversion rate optimization is and 4 ways CRO could benefit your business.

Data and reporting, Marketing strategy

Covid-19’s impact on eCommerce: Returning to normal life

How has the easing of Covid-19 measures impacted eCommerce revenue? Take a look at our analysis of over 250 companies to learn more.

Marketing strategy

3 areas to focus your ecommerce marketing on in a post-pandemic world

Learn how to adapt your marketing mix, provide personalized customer experiences and rethink your data strategy to survive and thrive in the new era of eCommerce marketing.

Data and reporting, Marketing strategy

Covid-19’s impact on eCommerce revenue

To help you benchmark your online sales performance against your peers, we've summarized the top trends we've seen across key eCommerce verticals.

Marketing strategy

6 tips how to adjust your eCommerce marketing during #stayhomesavelives

Marketers need to step back and take a close look at what they are doing to not only survive the current crisis, but create a path forward for when the health crisis eases.

Ways to reduce purchase hesitation in travel buyers

Triggered emails, Social proof, Editorial

How can travel companies give consumers the confidence to book?

We've outlined some of the key tactics that marketers should consider to help drive greater engagement, reduce the research time and ultimately increase bookings.

Personalization mistake examples and how to avoid automation blunders

Web personalization, Email personalization, Editorial

How avoid set-and-forget personalization blunders

Automation opens up endless possibilities for personalization. But a totally hands-off approach can lead to mishaps. Here's how to avoid personalization blunders.