Marketing strategy

All the latest news and inspiration from Fresh Relevance

Marketing technology and digital marketing predictions 2020

Web personalization, Email personalization, Editorial

2020 martech trends that will shake up your strategy

Which trends do digital marketers need to know about in 2020? Read the blog for insights on AI, data protection and more...

Tactics to acquire and convert more travel customers

Triggered emails, Social proof, Editorial

Three online marketing tactics to turn travel browsers into bookers

When researching and purchasing a holiday, consumers have never had so much choice. So providing relevant offers and trust-building signals is essential to securing repeat bookings.

Black Friday ecommerce shopping statistics and trends 2019

Company news, Marketing strategy, Holiday marketing

Black Friday 2019 eCommerce traffic: Key stats

Web data shows that this year once again saw a spike in ecommerce traffic on Black Friday. But Black Friday itself doesn’t tell the whole story...

Email and website tactics to prevent, reduce and mitigate shopping cart abandonment

Email personalization, Triggered emails, Editorial

7 effective methods to combat cart abandonment + examples

We’ll start with how to reduce shopping abandonment in the first place. Then, we’ll explore proven tactics to win back customers - including our favorite examples from across the web.

Why your ecommerce marketing emails aren't generating revenue

Email personalization, Behavioral targeting, Triggered emails

7 reasons your email marketing campaigns aren’t generating revenue

Here, we’ll dive into seven reasons your emails aren’t generating revenue - and how you can turn the situation around. We’ll also touch on why your emails might be contributing to more sales than you think.

Behavioral marketing tactics for travel providers

Web personalization, Email personalization, Behavioral targeting

8 easy steps to implement behavioral targeting for travel companies

Here we’ll examine why travel marketers should be thinking about behavior-based web and email marketing, and 8 steps to get started.

How to implement a successful browse abandonment email strategy

Email personalization, Triggered emails, Editorial

An expert’s guide to running a successful browse abandonment email campaign

Here we’ll explore why you need a browse abandonment email strategy, and how to get started. Then we’ll arm you with some successful examples for inspiration.

Triggered email a/b tests, split tests and control groups

Triggered emails, Editorial, Marketing strategy

3 smart ways to split test triggered emails, and when to use them

Here, we’ll cover three different split testing methods for real-time emails, when you should use them, and how to measure success.

Common ecommerce split testing mistakes and how to fix them

Data and reporting, Editorial, Marketing strategy

9 ways your eCommerce A/B tests are going wrong

If your A/B tests aren’t working as you expected, here’s what might be going wrong, and how to fix it.

Email marketing podcast features Fresh Relevance and dotdigital partnership

Email personalization, Triggered emails, Company news

Email personalization success: E-telligence podcast puts Vision Direct in the spotlight

Find out how Vision Direct has been using Fresh Relevance and dotdigital to send hyper personalized emails. Interview with Emma Haskell, Head of Customer Retention at Vision Direct.