Website personalization allows marketers to treat customers as individuals. And it's become key for allowing eCommerce companies to stand out in today's cluttered digital environment. If you’re not already…
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Our research shows that shoppers belonging to Gen Z are particularly interested in the behavior of others when making a purchase decision. Here, we’ll cover the social proof tactics Gen Z expects when making a…
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Here are our tips for visitors to get the most value out of attending a big eCommerce exhibition...
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The Amazon Moments rewards initiative could have a serious impact on how we perceive loyalty programs and customer retention in general.
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Launching an automated email program is just the start. By reviewing and optimizing campaigns on an ongoing basis, you will supercharge your emails to drive conversions and increase revenue - all without…
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Strategic services can help you achieve your marketing goals faster: an experienced consultant coaches you on digital marketing best practices or executes campaigns for you. Here are three things to think…
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Black Friday one of my favorite topics. But in the last few years, some merchants have announced that they won’t participate in Cyber Week sales. They say the discounting is too deep and that the event even…
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Retail marketers are constantly asking themselves how they can get the products customers are most likely to buy in front of those consumers. The answer is personalized communications, as evidenced by the 28%…
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The end of the month is just around the corner, and as it approaches, so does GDPR which will come into effect on May 25th. The pressure is on for businesses to confirm for all contacts with an unverified…
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Your email subscriber base is essential for your eCommerce success. Yet, in the age of GDPR, this marketing gold is in danger with experts estimating that only 25% of customer data in UK marketing databases…
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