Last month saw Muslim communities around the world celebrating Eid al-Fitr, a three-day long festival that means 'the feast of breaking the fast'. The celebrations include special morning prayers and can involve the giving of gifts to children and those in need and festivities with friends and family.
In this blog post, we'll share 5 of our favorite Eid email marketing campaigns and why we love them.
1) Patisserie Valerie
Patisserie Valerie showcased their range of Halal-friendly cakes with enticing product imagery and descriptions, whilst also highlighting the deadline for delivery in time for Eid. Including this useful information helps improve the customer experience by ensuring shoppers get their perfect cake in time for the festivities. In fact, more than 1 in 4 consumers want retailers to highlight important cut off dates. A countdown timer would also be a good addition here to help make the delivery deadline stand out and create more urgency.
Source: Patisserie Valerie email
Lush created a whole new sticky date-flavored shower gel with their customers who celebrate Eid in mind, and they showcased this product alongside 5 star ratings and reviews. Social proof tactics such as ratings and reviews are a great way to build trust with your shoppers and encourage them to make a purchase. Over half of consumers look for star ratings when making a purchase decision, making this an essential tactic to include in your marketing.
Source: Lush email
3) Harvey Nichols
Harvey Nichols shared product recommendations to help their customers celebrate Eid, splitting these recommendations up into categories including ‘Gifts for her’ and ‘Gifts for him’ to help shoppers go straight to the section that fits with their interests.
Retailers and brands can use past browse and purchase data to tailor these recommendations further and display products that the customer will be interested in based on what they’ve shopped for in the past. In fact, one retailer saw a 24% increase in sales with personalized product recommendations in marketing emails.
Source: Harvey Nichols email
4) Hotel Chocolat
Hotel Chocolat didn't go in for the hard sell with their marketing email. Instead, they shared a blog post that talks about how their employees celebrate and what Ramadan means to them. Sharing this type of educational and inspirational content is a great way to build brand affinity and keep customers loyal.
Source: Hotel Chocolat email
Similarly, Moonpig opted for a softer sell approach by sharing inspirational content about the artist behind their selection of Eid cards, helping to humanize the brand and encourage customer loyalty.
Source: Moonpig email
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This blog post is for informational purposes only. Fresh Relevance is not claiming to provide its services to the companies and brand owners referred to in the blog post.