Social proof solutions
Social proof is a proven tactic for boosting your conversion rate and improving the user experience. A good social proof solution allows you to leverage the impact of the psychological phenomenon across all channels, in real-time.
Here’s what you should look for in a social proof solution:
Provide product popularity data
To be able to display up-to-date trending product information, you will need a solution that collects real-time browsing and purchase data, and uses these insights to serve the most relevant content.
Ability to serve real-time social media content across web and email
To leverage UGC from your happy customers, you will need a platform that makes it easy to pull social media into your web and email content. Consider a solution that allows you to define how and where this content appears, with no coding required.
Show consistent, timely content across email, social and web
By aligning content across as many channels as possible, you ensure a seamless user journey. Choose a platform that allows you to show consistent social proof content in real-time across all channels and devices.
Personalize product recommendations
To maximize conversions, opt for a solution that allows you to use customer behavior to selectively display the best selling products from a customer’s favorite category.
Integrate with ratings and review providers
Your cross-channel social proof solution should be able to integrate easily with the most common rating and review platforms or your inhouse solution to display feedback in real time across email and eCommerce sites.
How are eCommerce and travel brands using social proof?
Pet supplies provider VioVet added product ratings and reviews to product recommendations, cart and browse abandonment emails. The emails, which automatically display the latest customer ratings, resulted in a 19% increase in click-throughs.
Buyagift added social proof to their automated discount emails, speeding up the the buying process by displaying how many people have bought or browsed that particular product recently. Since implementing social proof, Buyagift has seen a 13% increase in sales.
MyOptique Group automatically pulls product and service reviews from the Trustpilot API and incorporates them across channels. The eyewear retailer also added social proof to its product recommendations and triggered emails for its Sunglasses Shop brand through the inclusion of user-generated content pulled from Instagram, Twitter and Pinterest. The social proof feature has had over 5.7 million impressions since implementing.