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New ESP integration: Microsoft Dynamics customers can power email personalization via Fresh Relevance

September 7th 2022

Lucy Russell

By Lucy Russell

Head of Product Management

We’re happy to announce that we’ve added another integration to Fresh Relevance’s expanding portfolio: ESP Microsoft Dynamics.

The Fresh Relevance system can now be easily linked up to Microsoft Dynamics, so joint customers can use our data driven behavioral tracking platform to trigger email sends from this ESP.

Microsoft Dynamics’s integration with Fresh Relevance helps you create personalized experiences through your customer data, helping to deliver more relevant customer engagements and building deeper connections.

The Fresh Relevance personalization platform captures behavioral and transactional data from website visitors, identifies visitors with sophisticated data capture tools and provides a comprehensive suite of cross-channel personalization tactics to provide customers with a tailored experience that sets our clients apart from their competitors.

Fresh Relevance’s features integrate seamlessly with the Microsoft Dynamics emailing capabilities to create conversion-boosting email campaigns. Here’s how our joint customers can benefit from the integration.

Triggered emails

Sending highly targeted, personalized emails is a proven way to increase revenue and engagement with the brand. In fact, organizations using Fresh Relevance to send both browse and cart abandonment emails see an average 10% sales uplift.

Bulk emails

Fresh Relevance personalized content can also be used in bulk email campaigns, including AI-driven recommendations, countdown timersreal-time weather forecasts, social media feeds, and much more.

Including personalization in bulk marketing emails is proven to boost results. One Fresh Relevance client saw their click to open rate increase from 3% to 25% with the inclusion of dynamic, personalized content.

Book a demo to find out how your business could benefit from our integration with Microsoft Dynamics.

Book a demo to learn more about Fresh Relevance and Microsoft Dynamics

Lucy Russell

By Lucy Russell

Head of Product Management

As Head of Product Management at Fresh Relevance, Lucy works closely with our customers and the wider team to shape the product roadmap and oversees the roll-out of all new features.