We’ve added another ESP integration to our expanding portfolio – Ometria.
Ometria is a customer insight and automation platform that allows clients to communicate with their customers in a personalized way.
The Fresh Relevance platform captures behavioral and transactional data from website visitors, identifies visitors with sophisticated data capture tools and provides a comprehensive suite of cross-channel personalization tactics to provide customers with a tailored experience that sets our clients apart from their competitors.
Fresh Relevance’s features integrate seamlessly with Ometria’s email functionality to help our joint clients create conversion-boosting campaigns.
Here’s how our joint clients can benefit from the integration.
Fresh Relevance provides advanced triggered email options, such as price drop, back-in-stock, abandoned browse session and cart abandonment. Ometria clients can send triggered emails via Ometria, but will benefit from higher ROI.
Joint clients can increase conversions further by using Fresh Relevance to add personalized content to their triggered email campaigns, such as dynamic hero banners and personalized product recommendations.
The Fresh Relevance system can also trigger post-purchase emails sent via Ometria containing AI-driven product recommendations, such as products that are frequently purchased with the item the customer has just bought, helping to drive the next purchase.
Sending highly targeted, personalized emails is a proven way to boost revenue and increase engagement with the brand. In fact, organizations using Fresh Relevance to send both browse and cart abandonment emails see an average 13% sales uplift.
Joint clients can also use Fresh Relevance to include personalized content in their bulk email campaigns, adding AI-driven recommendations, countdown timers, live social media feeds, and much more.
Including personalized content in bulk marketing emails is proven to boost results. One Fresh Relevance client saw a 24% sales uplift when using Fresh Relevance product recommendations in their newsletters.