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New ESP integration: Symplify customers can power email personalization via Fresh Relevance

Lucy Russell

By Lucy Russell, Head of Product Management

31st August 2022

It’s time to introduce another ESP integration to our expanding integration portfolio – Symplify.

Symplify is a cloud service here to simplify your vital business needs. They help with omnichannel customer journeys produced by you with AI-powered CRM and on-site optimization.

The Fresh Relevance platform captures behavioral and transactional data from website visitors, identifies visitors with sophisticated data capture tools and provides a comprehensive suite of cross-channel personalization tactics to provide customers with a tailored experience that sets our clients apart from their competitors.

Fresh Relevance’s features integrate seamlessly with Symplify’s email functionality to help our joint clients create conversion-boosting campaigns.

Here’s how our joint clients can benefit from the integration.

Triggered emails

Fresh Relevance provides advanced triggered email options, such as price dropback-in-stockabandoned browse session or cart abandonment. Symplify clients can send triggered emails via Symplify, but will benefit from higher ROI.

Joint clients can increase conversions further by using Symplify and Fresh Relevance to segment customers and add personalized content to their triggered email campaigns, such as dynamic hero banners and personalized product recommendations.

The Fresh Relevance system can also trigger post-purchase emails sent via Symplify containing AI-driven product recommendations, such as products that are frequently purchased with the item the customer has just bought, helping to drive the next purchase.

Sending highly targeted, personalized emails is a proven way to boost revenue and increase engagement with the brand. In fact, organizations using Fresh Relevance to send both browse and cart abandonment emails see an average 10% sales uplift.

Bulk emails

Joint clients can also use Fresh Relevance to include personalized content in their bulk email campaigns, adding AI-driven recommendations, countdown timersreal-time weather forecasts, live social media feeds, and much more.

Including personalized content in bulk marketing emails is proven to boost results. One Fresh Relevance client saw a 24% sales uplift when using Fresh Relevance product recommendations in their newsletters.

Every step of the customer journey

By making use of our integration with Symplify, you can easily manage your customer lifecycle and create a seamless customer experience. You can then optimize the journey using our testing and optimization tools, making sure every step of the journey is the best it can be.

Through the integration, joint clients can also export and import data, add contacts to workflows, and send individual emails.

Book a demo to find out how your business could benefit from our integration with Symplify.

Book a demo to learn more about Fresh Relevance and Symplify

Lucy Russell

By Lucy Russell

Head of Product Management

As Head of Product Management at Fresh Relevance, Lucy works closely with our customers and the wider team to shape the product roadmap and oversees the roll-out of all new features.