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New Integration: HubSpot customers can now power personalization via Fresh Relevance

Lucy Russell

By Lucy Russell, Head of Product Management

20th December 2022

We’re happy to announce that we’ve added another integration to Fresh Relevance’s expanding portfolio: HubSpot.

The Fresh Relevance system can now be easily linked up to HubSpot, so joint customers can use our data-driven behavioral tracking platform to trigger email sends from the HubSpot workflow feature.

HubSpot’s integration with Fresh Relevance helps you create personalized experiences through your customer data, so you can deliver more relevant customer engagements and build deeper connections.

The Fresh Relevance personalization platform captures behavioral and transactional data from website visitors, identifies visitors with sophisticated data capture tools and provides a comprehensive suite of cross-channel personalization tactics to provide customers with a tailored experience that sets our clients apart from their competitors.

Fresh Relevance’s features integrate seamlessly with the HubSpot emailing capabilities to create conversion-boosting cross-channel campaigns. Here’s how our joint customers can benefit from the integration.

Triggered emails

Sending highly targeted, triggered emails is a proven way to increase revenue and engagement with the brand. In fact, organizations using Fresh Relevance to send both browse and cart abandonment emails see an average 10% sales uplift.

These emails can include a personalized cart view for what the customer has browsed, carted or purchased.

Through this integration, joint customers can also easily send price drop emails for customers who have browsed a product that has dropped in price.

Segmentation

Segments can be easily transferred from the Fresh Relevance platform to HubSpot so that email addresses can be targeted in our platform based on visitor behavior, such as which customers browse specific products. This can then be sent to HubSpot for targeted, personalized emails.

Joint customers can now also transfer data from HubSpot to our platform. Emails or data that have been sent on HubSpot can be pulled into Fresh Relevance to target personalized web and email content, for example to create a VIP or advanced customer experience.

Book a demo to find out how your business could benefit from our integration with HubSpot.

Lucy Russell

By Lucy Russell

Head of Product Management

As Head of Product Management at Fresh Relevance, Lucy works closely with our customers and the wider team to shape the product roadmap and oversees the roll-out of all new features.