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7 Pride month email examples we love

June 3rd 2021

Camilla Bass

By Camilla Bass

Senior Content Marketing Manager

7 Pride month email examples we love - featured image

Pride month can be a great opportunity for brands to show commitment to the cause. Authenticity is the name of the game and your customers will spot insincerity a mile off. The best brands put their community front and centre, showcase their support and share the love.

Read on for 7 of our favorite email campaigns from this year’s Pride Month (and why we love them).

1. Give your customers a starring role with user generated content

Build a loyal community of customers and foster trust with new shoppers through user generated content (UGC).

In this example, ethical jewelry company Brilliant Earth utilizes this social proof tactic effectively by highlighting their customers in engagement and wedding themed photos, showing how their rings have contributed to the special moments depicted.

Brilliant Earth Pride email example

Source: Brilliant Earth email

2. Build a brand community with real-time social feeds

Adding live social feeds to your emails is another way to build a loyal brand community.

Dr. Martens have included an Instagram feed in their Pride email campaign, giving their subscribers a dose of style inspiration whilst encouraging follows. The brand has followed UGC best practice by letting customers know how to share their Dr. Martens photos for a chance to be featured.

Dr. Martens Pride email example

Source: Dr. Martens email

3. Enhance trust with reviews and star ratings

Adding star ratings and reviews to your marketing emails is a useful tactic for building trust and encouraging click-throughs to your website. Over half of consumers (56%) look for star ratings when making a purchase, so if you’ve got that five star approval, make sure everyone knows about it.

For their Pride campaign, Feel Good Contacts chose to promote their comfi Colors Rainbow Pack, boosting trust for first-time shoppers and customers who haven’t purchased that particular product by displaying its five star rating.

Feel Good Contacts Pride email example

Source: Feel Good Contacts email

4. Show customers that you share their values

Establish an emotional connection with your customers and demonstrate solidarity by giving back to organizations close to your customers’ hearts. Research shows that 85% of consumers have a more positive image of a product or company when it supports a charity they care about. And with conscious consumerism on the rise, actions speak louder than words.

In this example, Skinny Dip showcase their support for the LGBT community and help their customers get involved by donating each time a purchase of their Pride edit is made.

Skinny Dip Pride email example

Source: Skinny Dip email

5. Pass the mic to LGBTQ+ owned businesses

What better way to show that you care than to put LGBTQ+ owned businesses in the spotlight? Collaborating with them is an authentic way to show you’re an ally to the community.

Be inspired by Etsy below. Not only do they show LGBTQ+ owned businesses, but they also showcase specific pride-inspired products.

Etsy Pride email example

Source: Etsy email

6. Inspire shoppers with pride-inducing product recommendations

Product recommendations are a proven revenue generator, and can boost sales by up to 24% when included in email newsletters.

Calvin Klein adds trending products to the bottom of their Pride month email, providing some guidance to customers who need a helping hand deciding which products to check out first.

For shoppers who you have previously browsed and made a purchase, it’s worth including product recommendations personalized to their interests and preferences to ensure you’re displaying items that are most likely to resonate with them, which in turn will boost click-throughs and conversions.

Calvin Klein Pride email example

Source: Calvin Klein email

7. Share the love and start a fulfilling conversation with your customers

Finally, it’s important to listen to your customers and social media is a great place to do this.

Peloton have a specific hashtag for Pride so they can keep the conversation going.

Peloton Pride email example

Source: Peloton email

You can get more Pride email inspiration on our dedicated Pinterest board.

Download your copy of Five Easy Ways to Make Your Emails Perform Better for more email marketing tips.

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Camilla Bass

By Camilla Bass

Senior Content Marketing Manager

As Senior Content Marketing Manager at Fresh Relevance, Camilla leads the global content strategy and manages, writes and edits user-centered content that helps marketers in the eCommerce and travel spaces get their jobs done.