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Social Proof Series: Make the Most of User Generated Content

May 10th 2018

user generated content social proof ebook white paper

This blog post is the 2nd of 5 in our new “Social Proof Series” introducing the 5 different types of social proof that are the secret ingredients to successful customer lifecycle marketing.

Let Your Customers do the Marketing

User Generated Content (UGC) is increasingly important for shoppers when making a purchase decision because it provides raw, authentic information about the products they would like to buy. Companies like Gymshark, Contiki, and Pela are all using UGC across all channels, leading the way when it comes to User Social Proof.

Source: uk.pelacase.com

Consumers would much rather see real-life customers they can relate to wearing your clothes or going on your holidays than studio-based, staged photographs of models. 80% of accounts on Instagram follow a business, so post the User Generated Content your followers want to see during their buyer journey and you’ll come out on top!

Get Started

Use these two methods to leverage compelling and cost-effective UGC across all channels.

Make Your Emails Shine

Molton Brown features their favorite product images posted by customers and Instagrammers in their newsletter.

Source: Molton Brown email

Include Product Selfies in Your Product

Women’s fashion retailer In The Style uses selfies taken and posted on social media by its customers for product detail pages on the website to show the products in less sterile environments and on a variety of body shapes and sizes.

Source: inthestyle.com

By leveraging UGC across all channels in your marketing, you are supplying shoppers with the content they are looking for during the buyer journey, increasing your chances of delighting customers. Remember to check out the rest of this series to use Social Proof to your best advantage.


This blog post is for informational purposes only. Fresh Relevance is not claiming to provide its services to the companies and brand owners referred to in the blog post.