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Our mission

We help you make the engaging customer experience you envision a reality.

About us

To thrive in a competitive, global market, offering a personalized customer experience is key to improving customer value and retention. But personalization can be very hard to get right as it involves different teams, channels and tools.


Fresh Relevance was founded in 2013 to help marketing, CRM, eCommerce and merchandising teams solve this challenge by putting them in the driver’s seat. Our versatile personalization solution empowers commerce-driven businesses to create customized cross-channel experiences with ease. The platform saves you time, integrates with your tech stack, and empowers you to deliver conversion-boosting personalized customer experiences across your website, app, emails, SMS, paid social and SMS, without relying on your IT team. 

Meet the Team

Meet the people with a fresh take on personalization.

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Mike Austin

CEO, Founder

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Pete Austin

CINO, Founder

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Eddy Swindell

CRO, Founder

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David Henderson

CTO

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William Harris

CFO

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Georges Berzgal

Non Executive Director & Chair

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Lindsay Duebendorfer

Investor Director

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Martina Poehler

VP of Marketing

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Huriyyah Dhanse

VP of Customer