Our mission

We help you make the engaging customer experience you envision a reality.


Our versatile personalization solution empowers commerce-driven businesses to create customized cross-channel experiences with ease. The platform saves you time, integrates with your tech stack, and empowers you to deliver AI-optimized customer experiences across your website, app, emails, SMS and paid social, without relying on your IT team.

With a dedicated project manager, training delivered by platform experts, and regular meetings with your account manager to keep your business goals at the forefront of all work, we ensure that you get the most out of your investment from the moment you come onboard.

Our story

Recognizing the challenge of data aggregation in the eCommerce space, digital marketing veterans Mike Austin, Eddy Swindell and Pete Austin launched Fresh Relevance to solve this need and optimize the customer journey. Since 2023, Fresh Relevance is part of Dotdigital Group plc.

Company timeline from inception to present

Mike Austin

CEO, Founder

Pete Austin

CINO, Founder

Eddy Swindell

CRO, Founder

David Henderson


William Harris


Martina Poehler

VP of Marketing

Huriyyah Dhanse

VP of Customer

Georges Berzgal

Non Executive Director & Chair

Lindsay Duebendorfer

Investor Director

We are collaborative and team-oriented, proactively offering help and taking delight in each others’ successes.

We are transparent & approachable, communicating clearly & concisely, taking on board feedback from others, and tackling problems head-on.

We come at each task with a ‘can do’ attitude and always step up to challenges. Instead of prioritizing the jobs we enjoy, we get the unglamorous jobs done with no fuss.

We continually strive for perfection and are never satisfied with the status quo. Fear of failure doesn’t hinder us. We believe that constant learning is what keeps life interesting.

Learn more about Fresh Relevance

Take a look at our open positions to learn more about joining our team, or book a demo with us to see the Fresh Relevance platform in action.