
Our mission
We help you make the engaging customer experience you envision a reality.
About us
To thrive in a competitive, global market, offering a personalized customer experience is key to improving customer value and retention. But personalization can be very hard to get right as it involves different teams, channels and tools.
Fresh Relevance was founded in 2013 to help marketing, CRM, eCommerce and merchandising teams solve this challenge by putting them in the driver’s seat. Our versatile personalization solution empowers commerce-driven businesses to create customized cross-channel experiences with ease. The platform saves you time, integrates with your tech stack, and empowers you to deliver conversion-boosting personalized customer experiences across your website, app, emails, SMS and paid social, without relying on your IT team.
Meet the Team
Meet the people with a fresh take on personalization.

Mike Austin
CEO, Founder

Pete Austin
CINO, Founder

Eddy Swindell
CRO, Founder

David Henderson
CTO

William Harris
CFO

Georges Berzgal
Non Executive Director & Chair

Lindsay Duebendorfer
Investor Director

Martina Poehler
VP of Marketing

Huriyyah Dhanse
VP of Customer