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Holistic Email

Email testing webinar: 5 things you’re probably doing wrong and how to fix them

About the webinar

Are you just testing for the sake of testing? Or are your A/B and multivariate strategies truly moving the needle?

Many marketers perform email tests based on misinformation and could potentially be optimizing for the wrong result. In this on-demand webinar, join Kath Pay of Holistic Email Marketing and Tom Ricards of Fresh Relevance to find out the 5 most common mistakes - and how to fix them.


  • Five of the most common email testing mistakes.
  • How to fix your testing strategy.
  • A showcase of meaningful tests that drove results.

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