According to this year’s Econsultancy’s Email Marketing Census, 22% of email marketers state they will focus on campaign optimisation & testing. Yet, many marketers perform tests based on misinformation and could potentially be optimising for the wrong result.
So are you just testing for the sake of testing? Or are your A/B and multivariate strategies truly moving the needle?
Join Kath Pay of Holistic Email Marketing and Tom Ricards of Fresh Relevance to find out the 5 most common mistakes made and be inspired by a showcase of meaningful tests that drove great results.