PRESS RELEASE: Human Appeal chooses Fresh Relevance personalization technology to power tailored online experience

Fresh Relevance is proud to announce that Human Appeal has selected its versatile personalization platform to power personalized experiences for their customers online.

The non-profit organization is known for the work they do fighting poverty, social injustice and natural disaster. By selecting Fresh Relevance to power personalization across their website and emails, Human Appeal will be tailoring the online experience for their donors, in turn helping to increase donations. The retailer will take advantage of the rich feature set within the Fresh Relevance platform, including triggered emails and social proof.

“We’re delighted to welcome Human Appeal to the Fresh Relevance family and are excited to help them provide their donors with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

About Human Appeal

Founded in Manchester in 1991, Human Appeal is committed to creating a kinder, fairer world, working year-round to establish healthcare, education, and livelihood programs to empower communities. The charity also provides food, medical aid, and disaster relief during emergencies.

About Fresh Relevance

Fresh Relevance is a versatile personalization and decision engine that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Contiki.