PRESS RELEASE: Park Cameras to tailor online customer experience with Fresh Relevance personalization platform

Fresh Relevance is proud to announce that Park Cameras Limited has selected its versatile personalization platform to power personalized experiences for their customers online.

Park Cameras Limited is known for their wide range of products and accessories, along with their expertise in all things photography. By selecting Fresh Relevance to power personalization across their website and email marketing, Park Cameras Limited will be providing their online shoppers with a tailored experience that’s as inspiring as their products. The business will take advantage of the rich feature set within the Fresh Relevance platform, including data capture, product recommendations, social proof and triggered emails.

“We’re delighted to welcome Park Cameras Limited to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

About Park Cameras Limited

Established in 1971 by photographer Reg Atkins, Park Cameras is one of the top independent photography retailers in the UK. They pride themselves on their wide range of high-quality products, along with their team of experts who are enthusiastic photographers themselves.

About Fresh Relevance

Fresh Relevance is a versatile personalization and decision engine that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Contiki.