Geotargeting
The shopper’s physical location has a big influence on their interests and needs when engaging with your emails or online store.
DON’T HAVE ACCESS? LET YOUR ACCOUNT MANAGER KNOW.
How to use geotargeting
Step 1
Create your location set
Step 2
Create and configure your dynamic location based banner
Step 3
Add the banner to an email or website slot
Step 4
Add the slot code to your website or email
Step 5
Setup marketing rules to display depending on the individuals location if required
Connect clicks with bricks
Nearly half of shoppers prefer to try products in store before buying online.
Inject geotargeting into all your marketing tactics
Triggered emails
Increase the relevance of cart, booking and browse abandonment messages by tailoring the content to the recipient’s location.
Onsite popovers
Trigger pop-ups and popovers based on location data.
Behavioral targeting
Combine behavioral and location data to deliver 1-to-1 personalization at scale.
Contextual dynamic images
Display dynamic content, such as banners, to address different geolocations.
Recommendations
Personalize your suggestions based on the shopper’s location or availability at their nearest store.