Analyze the impact of personalization in Google Universal Analytics and Google Analytics 4
Marketers integrate Fresh Relevance with Google Analytics to:
Fresh Relevance and Google Analytics
- Send Fresh Relevance data to Google Analytics to enhance your dashboards and review it against other data held by Google Analytics.
- See the next steps taken by customers after interacting with personalized content.
- Analyze the impact of personalization by comparing the segment of those who saw a personalized item against those who didn’t.
- Understand the impact of device type on the success of personalized content.