Google Analytics dashboard

Google Analytics

Analyze the impact of personalization in Google Universal Analytics and Google Analytics 4

Marketers integrate Fresh Relevance with Google Analytics to:

  • Have data all in one place.
  • Analyze the impact of personalization campaigns.
  • Enhance Google Analytics dashboards.
  • Review what shoppers went on to do after seeing personalized content.

Fresh Relevance and Google Analytics

  • Send Fresh Relevance data to Google Analytics to enhance your dashboards and review it against other data held by Google Analytics.
  • See the next steps taken by customers after interacting with personalized content.
  • Analyze the impact of personalization by comparing the segment of those who saw a personalized item against those who didn’t.
  • Understand the impact of device type on the success of personalized content.

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Comprehensive set of cross-channel personalization tools

Features include dynamic content, social proof, behavioral targeting, advanced email capture, product recommendations and triggered emails.

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Extensive dashboards

Access granular insights into how each segment is performing. Test and optimize marketing based on customer behavior and ROI.

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Improved website identification rate

Fresh Relevance identifies more shoppers across channels and devices than any other platform which enables you to email more shoppers.